Myke Towers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
26,922,670
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:28 UTC
Genres
Biography
The Puerto Rican artist has collaborated with notable names in the genre such as Bad Bunny, Becky G, Farruko, Piso 21, Sech, and Arcángel, establishing himself as a sought-after artist within the emerging generation of Urban music.
Myke Towers resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, UNITED STATES, DOMINICAN REPUBLIC. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (121,604 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Univision, True Religion, Andis makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,922,670 · Engagements 125,552 · Rate 0.5% Posts 1,546 · Views 177,184 · Avg Likes 125,335 · Avg Comments 1,203 · Avg Views 177,184 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 9% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
COLOMBIA (16%) UNITED STATES (12%) DOMINICAN REPUBLIC (10%) ARGENTINA (9%) SPAIN (9%) |
Top regions: COLOMBIA (16%), UNITED STATES (12%), DOMINICAN REPUBLIC (10%) |
| Platform Engagement | Instagram: 115,507 avg likes/post · Tiktok: 55,580 avg views/post · Youtube: 121,604 avg views/post | Best reach: Youtube 121,604 avg views; best engagement: Instagram 115,507 avg likes |
Top Brand Affinities
Univision
True Religion
Andis
Movistar
American Airlines
Suavecito
Marshalls
Barber Shop Connect
ULTA Beauty
Iberostar Hotels & Resorts
iHeartRadio Music Awards
Forever 21
| Brand | Category | Score |
|---|---|---|
| Univision | 14.50 | |
| True Religion | 14.17 | |
| Andis | 11.12 | |
| Movistar | 8.76 | |
| American Airlines | 8.32 | |
| Suavecito | 7.89 | |
| Marshalls | 7.25 | |
| Barber Shop Connect | 6.62 | |
| ULTA Beauty | 5.57 | |
| Iberostar Hotels & Resorts | 5.02 | |
| iHeartRadio Music Awards | 4.30 | |
| Forever 21 | 4.20 | |
| Stradivarius | 4.06 | |
| Pull&Bear | 3.66 | |
| American Eagle | 3.41 | |
| Colgate | 3.30 | |
| NBC | 3.30 | |
| Monster Beverage | 3.23 | |
| Acura | 3.00 | |
| Lululemon Athletica | 2.92 | |
| H&M | 2.85 | |
| Los Angeles Lakers | 2.70 | |
| Hennessy | 2.68 | |
| Cafecito | 2.48 | |
| Spotify Music | 2.44 | |
| musical.ly | 2.43 | |
| FashionNova | 2.38 | |
| Victoria's Secret | 2.26 | |
| Beats Electronics | 2.24 | |
| Fenty beauty | 2.21 | |
| Yves Saint Laurent | 2.17 | |
| Gymshark | 2.06 | |
| Target | 2.03 | |
| SoundCloud | 2.01 | |
| Christian Dior | 1.99 | |
| Guess | 1.98 | |
| ASOS | 1.97 | |
| Timberland | 1.92 | |
| Scion | 1.91 | |
| shein | 1.90 | |
| Versace | 1.89 | |
| Supreme | 1.85 | |
| NBA | 1.85 | |
| Maserati | 1.81 | |
| Tommy Hilfiger | 1.81 | |
| Polo Ralph Lauren | 1.75 | |
| Gucci | 1.74 | |
| Jack Daniels | 1.72 | |
| Transformers | 1.71 | |
| Sneakerhead | 1.68 |
Official Profiles
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LoginArtist: Myke Towers
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
