MYA

MYA — pop artist from AR.

MYA, el dúo argentino conformado por Maxi Espíndola y Agus Bernasconi, ha destacado en la escena musical desde su debut en 2017 con su cautivador estilo…

Influence: 53.47% Fanbase: 37.22% Trending: 61.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 89.98% • Very Strong

As of 2025-09-08

809,443

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:28 UTC

Genres

poplatin poplatin viral popcumbia poppop en españolpoplatinlatin

Biography

MYA, el dúo argentino conformado por Maxi Espíndola y Agus Bernasconi, ha destacado en la escena musical desde su debut en 2017 con su cautivador estilo pop/latino. Su primer álbum "HOY" obtuvo Disco de Platino en Argentina e incluye colaboraciones con reconocidos artistas como Pedro Capó y Leslie Grace. En noviembre de 2021, lanzaron "Suena MYA", su esperado segundo álbum que fusiona baladas característica con pegajosos temas rítmicos y pop urbano, contando con colaboraciones de Tini, Duki, y más.

En el 2023, MYA presentó "MYA LIVE", un innovador proyecto audiovisual que captura la esencia de la interpretación en vivo con canciones grabadas en una sola toma y sin cortes. Este concepto incluyó colaboraciones con artistas como Rusherking y La K'onga, y llevó al dúo a girar por las principales ciudades de Argentina, con shows en el Gran Rex y el Luna Park que reunieron a multitudes.

Top Brand Affinities

Report Date: 2025-09-08

MYA is already in the conversation with 18-24 & 25-34 audiences in ARGENTINA, MEXICO, BRAZIL. The audience is heavily female (87%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (16,330 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to 47 Street, Movistar, Cafecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MYA score 2.02% — Strong bucket.

Brand: 47 StreetBrand: MovistarBrand: Cafecito

Followers:809,443

Engagements:16,330

Rate:2.0%

Posts:132

Avg Likes:16,330

Avg Comments:493

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 809,443 · Engagements 16,330 · Rate 2.0% Posts 132 · Views 0 · Avg Likes 16,330 · Avg Comments 493 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 13-17: 9% 35-44: 5%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 87% Male: 13% Non-binary/Other: 0%	Skews female (87%)
Top Countries	ARGENTINA (38%) MEXICO (8%) BRAZIL (7%) UNITED STATES (5%) CHILE (5%)	Top regions: ARGENTINA (38%), MEXICO (8%), BRAZIL (7%)
Platform Engagement	Instagram: 16,330 avg likes/post	best engagement: Instagram 16,330 avg likes

Top Brand Affinities

47 Street

Score: 89.98

Movistar

Score: 13.93

Cafecito

Score: 6.53

Suavecito

Score: 6.08

iHeartRadio Music Awards

Score: 5.18

VidaSana

Score: 4.84

Lollapalooza

Score: 4.15

MTV

Score: 3.63

NBC

Score: 2.89

CBS Television Studios

Score: 2.65

CBS

Score: 2.11

musical.ly

Score: 2.07

Brand	Category	Score
47 Street		89.98
Movistar		13.93
Cafecito		6.53
Suavecito		6.08
iHeartRadio Music Awards		5.18
VidaSana		4.84
Lollapalooza		4.15
MTV		3.63
NBC		2.89
CBS Television Studios		2.65
CBS		2.11
musical.ly		2.07
Bershka		1.79
Spotify Music		1.77
Walt Disney		1.75
OREO		1.51
Sony		1.38
L'Oréal Paris		1.36
Netflix		1.34
shein		1.24
Ferrero		1.23
Pixar		1.16
Heineken		1.16
Guess		1.07
Maybelline		1.06
Pandora		1.03
SheInside		0.98
Coca-Cola		0.96
Universal		0.92
Vogue		0.92
Pepsi		0.90
Marvel		0.87
Polaroid		0.83
McDonald's		0.83
Puma		0.80
Lamborghini		0.79
Marvel Entertainment		0.69
Christian Dior		0.69
Starbucks		0.69
Nutella		0.66
Vans		0.52
Zara		0.51
DC Entertainment		0.51
MAC Cosmetics		0.49
Chanel		0.47
Ford		0.47
Adidas		0.46
Nikon		0.45
Samsung Group		0.44
GoPro		0.44