Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,962,485
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:34:48 UTC
Genres
Biography
For more information on Mya and her upcoming work, visit her official website at www.myamya.com.
Mýa stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily female (68%), and content lands hardest on Tiktok, where posts average 42,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, Live Nation, Kinky-Curly, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mýa a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,962,485 · Engagements 8,595 · Rate 0.3% Posts 4,708 · Views 50,186 · Avg Likes 8,361 · Avg Comments 330 · Avg Views 50,186 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 36% 35-44: 12% 13-17: 3% |
Largest: 25-34 (47%); next: 18-24 (36%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (67%) UNITED KINGDOM (4%) BRAZIL (4%) CANADA (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (67%), UNITED KINGDOM (4%), BRAZIL (4%) |
| Platform Engagement | Instagram: 5,836 avg likes/post · Tiktok: 42,100 avg views/post · Youtube: 8,086 avg views/post | Best reach: Tiktok 42,100 avg views; best engagement: Instagram 5,836 avg likes |
Top Brand Affinities
WNBA
Live Nation
Kinky-Curly
Shea Moisture
Pro Tools
Benihana
boohoo
Hennessy
Amazon Music
ESPN
iHeartRadio Music Awards
Macy's
| Brand | Category | Score |
|---|---|---|
| WNBA | 26.49 | |
| Live Nation | 25.05 | |
| Kinky-Curly | 18.19 | |
| Shea Moisture | 14.17 | |
| Pro Tools | 13.49 | |
| Benihana | 9.44 | |
| boohoo | 8.77 | |
| Hennessy | 8.49 | |
| Amazon Music | 7.57 | |
| ESPN | 7.40 | |
| iHeartRadio Music Awards | 7.32 | |
| Macy's | 6.89 | |
| FashionNova | 6.83 | |
| ULTA Beauty | 6.78 | |
| Gerber | 6.28 | |
| Verizon | 5.98 | |
| Fenty beauty | 5.93 | |
| Publix | 5.90 | |
| Los Angeles Lakers | 5.69 | |
| MTV | 5.48 | |
| Walgreens | 5.43 | |
| CNN | 5.34 | |
| Alexander McQueen | 5.32 | |
| Pioneer | 5.28 | |
| Sneakerhead | 5.27 | |
| Coach | 5.21 | |
| NFL | 4.77 | |
| NBC | 4.75 | |
| Steve Madden | 4.70 | |
| Target | 4.67 | |
| OLD NAVY | 4.49 | |
| American Airlines | 4.46 | |
| Chick-fil-A | 4.36 | |
| NBA | 4.36 | |
| Mortal Kombat | 4.35 | |
| Margaritaville | 4.24 | |
| SoundCloud | 4.10 | |
| BALMAIN | 4.07 | |
| Philips | 3.83 | |
| FedEx | 3.80 | |
| Urban Outfitters | 3.77 | |
| Walmart | 3.75 | |
| Christian Louboutin | 3.70 | |
| NORDSTROM | 3.68 | |
| shein | 3.54 | |
| ABC | 3.42 | |
| Beats Electronics | 3.32 | |
| Timberland | 3.31 | |
| Kodak | 3.13 | |
| Nickelodeon | 3.07 |
Official Profiles
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LoginArtist: Mýa
The map shows every radio station that aired Mýa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 4,644,836
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
4,644,836 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:30 UTC | Bone Thugs-n-Harmony, E-40, Too $hort, Mýa, Petey Pablo, DJ Quik, Paula DeAnda, Lighter Shade of Brown | Footprint Center | Phoenix, United States | |
| 2025-12-14 03:30 UTC | Bone Thugs-n-Harmony, Too $hort, Mýa, Petey Pablo, DJ Quik, Paula DeAnda, Lighter Shade of Brown | PHX Arena | Phoenix, United States |
