Mýa Brand Affinity ranks highest WNBA at 26.49% . Very Strong. Score DMDB 64.13% | Fanbase 51.47%

Mýa — pop artist from US.

Mya is an American singer, songwriter, and actress known for her R&B and pop music. She rose to fame in the late 1990s and has released several albums…

Mýa

Recognizable

Country: US | Gender: female | Artist ID: 11e81bba-bd14-7ed6-8e98-a0369fe50396

Find Artist

Genres

popdance pophip popr&b, funk & soulr&burban contemporaryneo soulpop r&bcontemporary r&brnbhip-hop & raphip hoppop raphip-hop/rapelectronicdanceothersworldwide

Influential: 64.13% Fanbase: 51.47% Trending: 70.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 26.49% • Very Strong

As of 2025-09-09

2,962,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.13% | Fanbase 51.47% | Trending 70.46% | CAREER STAGE: MAINSTREAM

Biography

Mya is an American singer, songwriter, and actress known for her R&B and pop music. She rose to fame in the late 1990s and has released several albums throughout her career. Mya has also ventured into acting, appearing in various films and television shows. She continues to be active in the entertainment industry, with new projects on the horizon.

For more information on Mya and her upcoming work, visit her official website at www.myamya.com.

Report Date: 2025-09-09

Mýa stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily female (68%), and content lands hardest on Tiktok, where posts average 42,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, Live Nation, Kinky-Curly, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mýa a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mýa score 0.29% — Low bucket.

Brand: WNBABrand: Live NationBrand: Kinky-Curly

Followers:2,962,485

Engagements:8,595

Rate:0.3%

Posts:4,708

Avg Likes:8,361

Avg Comments:330

Avg Views:50,186

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,962,485 · Engagements 8,595 · Rate 0.3% Posts 4,708 · Views 50,186 · Avg Likes 8,361 · Avg Comments 330 · Avg Views 50,186	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 36% 35-44: 12% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (36%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (67%) UNITED KINGDOM (4%) BRAZIL (4%) CANADA (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (67%), UNITED KINGDOM (4%), BRAZIL (4%)
Platform Engagement	Instagram: 5,836 avg likes/post · Tiktok: 42,100 avg views/post · Youtube: 8,086 avg views/post	Best reach: Tiktok 42,100 avg views; best engagement: Instagram 5,836 avg likes

Top Brand Affinities

WNBA

Score: 26.49

Live Nation

Score: 25.05

Kinky-Curly

Score: 18.19

Shea Moisture

Score: 14.17

Pro Tools

Score: 13.49

Benihana

Score: 9.44

boohoo

Score: 8.77

Hennessy

Score: 8.49

Amazon Music

Score: 7.57

ESPN

Score: 7.40

iHeartRadio Music Awards

Score: 7.32

Macy's

Score: 6.89

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Top Brand Affinities

Brand	Category	Score
WNBA		26.49
Live Nation		25.05
Kinky-Curly		18.19
Shea Moisture		14.17
Pro Tools		13.49
Benihana		9.44
boohoo		8.77
Hennessy		8.49
Amazon Music		7.57
ESPN		7.40
iHeartRadio Music Awards		7.32
Macy's		6.89
FashionNova		6.83
ULTA Beauty		6.78
Gerber		6.28
Verizon		5.98
Fenty beauty		5.93
Publix		5.90
Los Angeles Lakers		5.69
MTV		5.48
Walgreens		5.43
CNN		5.34
Alexander McQueen		5.32
Pioneer		5.28
Sneakerhead		5.27
Coach		5.21
NFL		4.77
NBC		4.75
Steve Madden		4.70
Target		4.67
OLD NAVY		4.49
American Airlines		4.46
Chick-fil-A		4.36
NBA		4.36
Mortal Kombat		4.35
Margaritaville		4.24
SoundCloud		4.10
BALMAIN		4.07
Philips		3.83
FedEx		3.80
Urban Outfitters		3.77
Walmart		3.75
Christian Louboutin		3.70
NORDSTROM		3.68
shein		3.54
ABC		3.42
Beats Electronics		3.32
Timberland		3.31
Kodak		3.13
Nickelodeon		3.07