My Morning Jacket
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
250,105
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:51:02 UTC
Genres
Biography
My Morning Jacket stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (71%), and content lands hardest on Youtube, where posts average 2,067 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Ampeg, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes My Morning Jacket a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 250,105 · Engagements 2,329 · Rate 0.9% Posts 1,863 · Views 4,097 · Avg Likes 2,300 · Avg Comments 74 · Avg Views 4,097 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 34% 35-44: 17% 45-64: 9% |
Largest: 25-34 (36%); next: 18-24 (34%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (5%) UNITED KINGDOM (5%) MEXICO (4%) CANADA (3%) |
Top regions: UNITED STATES (51%), BRAZIL (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 2,039 avg likes/post · Tiktok: 2,030 avg views/post · Youtube: 2,067 avg views/post | Best reach: Youtube 2,067 avg views; best engagement: Instagram 2,039 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
bonappetitmag
Coors
Kroger
Pro Tools
Verizon
Amazon Music
Lollapalooza
Delta
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Live Nation | 35.24 | |
| Ampeg | 28.74 | |
| MOOG | 23.97 | |
| bonappetitmag | 14.02 | |
| Coors | 13.84 | |
| Kroger | 11.97 | |
| Pro Tools | 11.40 | |
| Verizon | 9.89 | |
| Amazon Music | 9.09 | |
| Lollapalooza | 7.28 | |
| Delta | 7.19 | |
| Paramount Pictures | 7.11 | |
| Anthropologie | 6.22 | |
| Pilsner Urquell | 5.93 | |
| Free People | 5.71 | |
| Jameson | 5.25 | |
| Ableton | 5.19 | |
| Pacific Northwest Wonderland | 5.14 | |
| Spotify Music | 5.10 | |
| Taco Bell | 5.02 | |
| Bud Light | 4.95 | |
| Busch | 4.87 | |
| Margaritaville | 4.78 | |
| Oculus | 4.73 | |
| Coachella | 4.63 | |
| NHL | 4.54 | |
| Kickstarter | 4.50 | |
| The Home Depot | 4.44 | |
| Airbnb | 4.29 | |
| FedEx | 4.15 | |
| ESPN | 4.14 | |
| NBC | 4.09 | |
| Comedy Central | 4.05 | |
| Gillette | 4.04 | |
| Columbia Pictures | 3.95 | |
| Budweiser | 3.90 | |
| Leica | 3.84 | |
| Summit Entertainment | 3.76 | |
| Guinness | 3.72 | |
| Gatorade | 3.72 | |
| Heinz | 3.72 | |
| Cadillac | 3.72 | |
| Emporium | 3.55 | |
| Showtime | 3.47 | |
| NFL | 3.31 | |
| Philips | 3.25 | |
| SoundCloud | 3.18 | |
| Uber | 3.10 | |
| Nickelodeon | 3.08 | |
| Tinder | 2.94 |
Official Profiles
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LoginArtist: My Morning Jacket
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
