MY FIRST STORY

MY FIRST STORY — pop artist from JP.

MY FIRST STORY (MFS) is a Japan-based rock band formed in 2011 under INTACT RECORDS, featuring Hiro on vocals, Nob on bass, Teru on guitar, and Kid'z on drums.…

Influence: 63.59% Fanbase: 54.26% Trending: 68.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 14.06% • Very Strong

As of 2025-09-09

865,297

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:13 UTC

Genres

popj-popj-poprockrockrockj-rockalternative rockpunk rocksoundtrack, stage & screenanimepunkjapanese post-hardcore

Biography

MY FIRST STORY (MFS) is a Japan-based rock band formed in 2011 under INTACT RECORDS, featuring Hiro on vocals, Nob on bass, Teru on guitar, and Kid'z on drums. Their debut album in 2012 gained widespread acclaim, leading to collaborations with international artists and performances at major festivals. The band's fourth album, "ANTITHESE," reached fourth on the Japanese charts in 2016, culminating in a successful Nippon Budokan live show for 12,000 fans and a subsequent Makuhari Messe performance for 18,000 in 2017.

In January 2019, MFS is set to embark on a two-day tour at Yokohama Arena, expected to draw over 30,000 fans, solidifying their status as one of Japan's most successful indie bands.

Top Brand Affinities

Report Date: 2025-09-09

MY FIRST STORY builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, INDONESIA, THAILAND. With a heavily male (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (21,492 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Vivienne Westwood, Paul Smith, Maison Margiela point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MY FIRST STORY score 1.58% — Moderate bucket.

Brand: Vivienne WestwoodBrand: Paul SmithBrand: Maison Margiela

Followers:865,297

Engagements:13,651

Rate:1.6%

Posts:650

Avg Likes:13,640

Avg Comments:11

Avg Views:21,492

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 865,297 · Engagements 13,651 · Rate 1.6% Posts 650 · Views 21,492 · Avg Likes 13,640 · Avg Comments 11 · Avg Views 21,492	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 8% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	JAPAN (23%) INDONESIA (17%) THAILAND (8%) TAIWAN (7%) UNITED STATES (7%)	Top regions: JAPAN (23%), INDONESIA (17%), THAILAND (8%)
Platform Engagement	Instagram: 12,607 avg likes/post · Youtube: 21,492 avg views/post	Best reach: Youtube 21,492 avg views; best engagement: Instagram 12,607 avg likes

Top Brand Affinities

Vivienne Westwood

Score: 14.06

Paul Smith

Score: 13.34

Maison Margiela

Score: 7.76

Gundam

Score: 7.72

Dr. Martens

Score: 7.51

Bandai Namco

Score: 6.49

Stüssy

Score: 6.35

Final Fantasy

Score: 6.14

UNIQLO

Score: 5.33

Snoopy And The Peanuts Gang

Score: 4.82

Coach

Score: 4.27

Olympus

Score: 4.19

Brand	Category	Score
Vivienne Westwood		14.06
Paul Smith		13.34
Maison Margiela		7.76
Gundam		7.72
Dr. Martens		7.51
Bandai Namco		6.49
Stüssy		6.35
Final Fantasy		6.14
UNIQLO		5.33
Snoopy And The Peanuts Gang		4.82
Coach		4.27
Olympus		4.19
Daniel Wellington		4.13
Bulgari		3.53
Pokemon		3.32
Converse		2.92
GAP		2.90
The North Face		2.76
Carhartt		2.75
Tiffany		2.68
Yves Saint Laurent		2.60
Costco		2.53
Reebok		2.51
New Balance		2.50
Monster Beverage		2.45
Lush		2.36
IKEA		2.34
Fila		2.17
Supreme		2.09
League of Legends		2.07
Christian Dior		2.06
Walt Disney		1.97
ASICS		1.92
Chanel		1.85
KENZO		1.80
Vans		1.77
KFC		1.75
Starbucks		1.73
Sony		1.62
GoPro		1.62
Polo Ralph Lauren		1.58
Fujifilm		1.58
Michael Kors		1.55
Subaru		1.55
Bershka		1.54
Balenciaga		1.53
Mazda		1.53
Tiffany & Co		1.51
GIVENCHY		1.51
Nike		1.36