MXZI
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
206,566
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:20 UTC
Genres
Biography
MXZI builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (31,800 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Assetto Corsa, Koenigsegg Automotive AB, Pagani point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 206,566 · Engagements 2,776 · Rate 1.3% Posts 987 · Views 31,800 · Avg Likes 2,285 · Avg Comments 86 · Avg Views 31,800 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 7% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (9%) UNITED KINGDOM (9%) FRANCE (6%) UZBEKISTAN (6%) |
Top regions: UNITED STATES (14%), BRAZIL (9%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 239 avg likes/post · Tiktok: 31,800 avg views/post | Best reach: Tiktok 31,800 avg views; best engagement: Tiktok 2,046 avg likes |
Top Brand Affinities
Assetto Corsa
Koenigsegg Automotive AB
Pagani
Warner Music
Ableton
Spotify Music
Skullcandy
Amazon Music
Akai
SoundCloud
McLaren
Bugatti
| Brand | Category | Score |
|---|---|---|
| Assetto Corsa | 75.99 | |
| Koenigsegg Automotive AB | 34.85 | |
| Pagani | 30.59 | |
| Warner Music | 27.14 | |
| Ableton | 26.26 | |
| Spotify Music | 18.49 | |
| Skullcandy | 15.59 | |
| Amazon Music | 13.38 | |
| Akai | 12.91 | |
| SoundCloud | 12.87 | |
| McLaren | 10.53 | |
| Bugatti | 10.51 | |
| Pioneer | 9.81 | |
| Beats Electronics | 9.31 | |
| Rockstar Games | 8.69 | |
| Need for Speed | 7.92 | |
| Maybach | 7.02 | |
| BRABUS | 6.31 | |
| Great Wall | 5.64 | |
| Tomorrowland | 5.53 | |
| Sega | 4.92 | |
| Rolls-Royce | 4.79 | |
| Genesis | 4.64 | |
| Ferrari | 4.62 | |
| Grand Theft Auto | 4.43 | |
| Haima | 4.43 | |
| Lamborghini | 4.29 | |
| Mercedes-Benz | 4.19 | |
| Nissan | 4.03 | |
| Mahindra | 4.01 | |
| Gatorade | 3.97 | |
| BMW | 3.97 | |
| League of Legends | 3.95 | |
| Porsche | 3.81 | |
| MTV | 3.71 | |
| Bacardi | 3.67 | |
| UFC | 3.62 | |
| Tesla Motors | 3.32 | |
| FIFA | 3.28 | |
| Ubisoft | 3.21 | |
| Land Rover | 3.10 | |
| Scion | 3.09 | |
| Maserati | 3.06 | |
| Aston Martin | 3.02 | |
| Urban Outfitters | 3.01 | |
| KTM | 2.82 | |
| Dodge | 2.79 | |
| Matrix | 2.77 | |
| Lexus | 2.70 | |
| Citroen | 2.45 |
Official Profiles
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LoginArtist: MXZI
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
