MXXWLL

MXXWLL

Country: AU | Gender: male

Influence: 52.88% Fanbase: 26.05% Trending: 66.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 105.33% • Very Strong

As of 2025-09-09

51,619

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:48:04 UTC

Genres

poppoppingr&b, funk & soulindie r&br&b/soulneo r&b

Biography

MXXWLL, the innovative Australian producer and instrumentalist, fuses R&B, soul, and electronic elements in his dynamic music. Known for his lush soundscapes and expert use of synthesizers and drum machines, MXXWLL gained global recognition with his debut project "Beats Vol. 1," showcasing his signature blend of nostalgia and modernity. His collaborations span genres and feature top artists, solidifying his reputation as a boundary-pushing force in music production, captivating audiences with his vibrant yet laid-back sound.

MXXWLL Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

MXXWLL commands interest from 25-34 & 35-44 audiences in UNITED STATES, AUSTRALIA, UNITED KINGDOM. With a heavily male (81%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (243 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Akai, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist MXXWLL score 0.47%Low bucket.
Brand: MOOGBrand: AkaiBrand: Ableton
Followers:51,619
Engagements:243
Rate:0.5%
Posts:310
Views:0
Avg Likes:243
Avg Comments:34
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 51,619 · Engagements 243 · Rate 0.5%
Posts 310 · Views 0 · Avg Likes 243 · Avg Comments 34 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 52%
35-44: 23%
18-24: 19%
45-64: 4%
Largest: 25-34 (52%); next: 35-44 (23%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (48%)
AUSTRALIA (6%)
UNITED KINGDOM (6%)
BRAZIL (3%)
SOUTH KOREA (3%)
Top regions: UNITED STATES (48%), AUSTRALIA (6%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 243 avg likes/post best engagement: Instagram 243 avg likes

Top Brand Affinities

MOOG
Score: 105.33
Akai
Score: 97.15
Ableton
Score: 79.02
Pro Tools
Score: 53.67
Ampeg
Score: 30.84
Akg
Score: 26.98
Mixcloud
Score: 25.87
Amazon Music
Score: 24.48
Beats Electronics
Score: 23.25
Live Nation
Score: 19.99
Sennheiser
Score: 17.74
SoundCloud
Score: 16.95
Brand Category Score
MOOG 105.33
Akai 97.15
Ableton 79.02
Pro Tools 53.67
Ampeg 30.84
Akg 26.98
Mixcloud 25.87
Amazon Music 24.48
Beats Electronics 23.25
Live Nation 19.99
Sennheiser 17.74
SoundCloud 16.95
Pioneer 13.62
Atmos 11.36
Spotify Music 10.36
iHeartRadio Music Awards 6.69
Coachella 5.52
MTV 5.30
NBC 5.02
ESPN 4.53
Stüssy 4.52
Hennessy 4.38
Yamaha 4.30
Carhartt 3.79
Los Angeles Lakers 3.70
musical.ly 3.61
Kodak 3.57
Paramount Pictures 3.39
NBA 2.89
Sneakerhead 2.71
Matrix 2.38
Tomorrowland 2.36
Lollapalooza 2.35
Sony 2.27
Nickelodeon 2.20
NFL 2.19
Red Bull 2.19
Timberland 2.18
Warner Bros 2.14
Cadillac 2.06
Polo Ralph Lauren 2.00
Dr. Martens 1.98
Fujifilm 1.97
Showtime 1.95
Supreme 1.95
ASOS 1.95
Vans 1.88
Adobe 1.86
Apple 1.84
Transformers 1.79

Official Profiles

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Artist: MXXWLL

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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