Mustasch

Mustasch — rock artist from SE.

Mustasch is a Swedish heavy metal band originating from Gothenburg, consisting of Ralf Gyllenhammar, Hannes Hansson, Mats "Stam" Johansson, and Mats "Dojan"…

Influence: 50.54% Fanbase: 26.92% Trending: 62.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 95.82% • Very Strong

As of 2025-09-08

26,992

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:56 UTC

Genres

rockrockswedish alternative rockhard rockmetalstoner metalmetalheavy metal

Biography

Mustasch is a Swedish heavy metal band originating from Gothenburg, consisting of Ralf Gyllenhammar, Hannes Hansson, Mats "Stam" Johansson, and Mats "Dojan" Hansson. Formed in 1998, they gained attention with a demo recording session on the island of Orust, leading to a contract with EMI Music Sweden. Their debut EP, "The True Sound of the New West," in 2001, was followed by successful albums like "Above All" (2002) and "Ratsafari" (2003), which earned them Swedish Grammy nominations. Mustasch's third album, "Powerhouse" (2005), peaked in the Top Ten and marked the end of their EMI contract. Upon signing with Regain Records, they released "Latest Version of the Truth," which achieved commercial success and their first Swedish Grammy win with hits like "Double Nature" and "Bring Me Everyone." A compilation album, "Lowlife Highlights" (2008), showcased their career achievements.

Mustasch, a heavy metal band from Sweden, formed in 1998 and quickly rose to success with their demo recording session on Orust island. Signing with EMI Music Sweden, they released notable albums such as "Above All" (2002) and "Ratsafari" (2003), garnering Swedish Grammy nominations. Their album "Powerhouse" (2005) was a major hit, propelling them to the Top Ten and concluding their EMI contract. Moving to Regain Records, their album "Latest Version of the Truth" achieved further success with chart-topping singles and their first Swedish Grammy win. A retrospective compilation, "Lowlife Highlights" (2008), showcased their popular hits like "I Hunt Alone" and "Black City," solidifying their place in the Swedish heavy metal scene.

Top Brand Affinities

Report Date: 2025-09-08

Mustasch keeps 25-34 & 35-44 audiences engaged throughout SWEDEN, FINLAND, UNITED STATES. The composition is heavily male (88%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 24,919 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Tele2, Ericsson, Ampeg supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mustasch score 3.48% — Very Strong bucket.

Brand: Tele2Brand: EricssonBrand: Ampeg

Followers:26,992

Engagements:940

Rate:3.5%

Posts:969

Avg Likes:906

Avg Comments:53

Avg Views:24,919

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,992 · Engagements 940 · Rate 3.5% Posts 969 · Views 24,919 · Avg Likes 906 · Avg Comments 53 · Avg Views 24,919	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 25% 18-24: 21% 45-64: 13%	Largest: 25-34 (40%); next: 35-44 (25%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	SWEDEN (38%) FINLAND (9%) UNITED STATES (8%) GERMANY (5%) BRAZIL (5%)	Top regions: SWEDEN (38%), FINLAND (9%), UNITED STATES (8%)
Platform Engagement	Instagram: 366 avg likes/post · Youtube: 24,919 avg views/post	Best reach: Youtube 24,919 avg views; best engagement: Youtube 540 avg likes

Top Brand Affinities

Tele2

Score: 95.82

Ericsson

Score: 57.87

Ampeg

Score: 52.30

Live Nation

Score: 46.94

Ardbeg

Score: 29.89

Pilsner Urquell

Score: 20.98

Carlsberg

Score: 20.05

Husqvarna Motorcycles

Score: 16.98

Scania

Score: 15.16

Captain Morgan

Score: 14.69

Volvo

Score: 14.38

Sennheiser

Score: 13.52

Brand	Category	Score
Tele2		95.82
Ericsson		57.87
Ampeg		52.30
Live Nation		46.94
Ardbeg		29.89
Pilsner Urquell		20.98
Carlsberg		20.05
Husqvarna Motorcycles		16.98
Scania		15.16
Captain Morgan		14.69
Volvo		14.38
Sennheiser		13.52
Augustiner Helles		11.98
Pro Tools		9.46
Jack Daniels		7.91
Pontiac		7.83
Spotify Music		6.96
Diablo		6.49
Jameson		6.08
NHL		5.77
Harley-Davidson		5.47
Jagermeister		5.44
Opel		4.23
IKEA		3.48
The Witcher		3.47
Monster Beverage		3.21
Dr. Martens		3.02
Guinness		2.98
Nokia		2.91
Audi		2.82
Heineken		2.75
Cadillac		2.72
Lollapalooza		2.67
Columbia Pictures		2.60
Star Wars		2.58
Philips		2.42
MTV		2.41
Chrysler		2.39
Yamaha		2.38
Skoda		2.36
Aperol		2.25
Ford		2.23
Dodge		2.15
Lego		2.14
Nintendo		2.14
Chevrolet		2.10
Tinder		2.09
Ducati		2.09
Oakley		1.99
Jaguar		1.92