Mustard Service
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
46,126
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:59 UTC
Genres
Biography
Mustard Service stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, MEXICO. The profile is heavily male (70%), and content lands hardest on Tiktok, where posts average 1,571 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with American Airlines, MOOG, Publix, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mustard Service a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 46,126 · Engagements 2,439 · Rate 5.3% Posts 314 · Views 2,644 · Avg Likes 2,737 · Avg Comments 44 · Avg Views 2,644 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 28% 13-17: 9% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (28%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (55%) UNITED KINGDOM (6%) MEXICO (6%) BRAZIL (6%) CANADA (4%) |
Top regions: UNITED STATES (55%), UNITED KINGDOM (6%), MEXICO (6%) |
| Platform Engagement | Instagram: 2,201 avg likes/post · Tiktok: 1,571 avg views/post · Youtube: 1,073 avg views/post | Best reach: Tiktok 1,571 avg views; best engagement: Instagram 2,201 avg likes |
Top Brand Affinities
American Airlines
MOOG
Publix
Depop
Pro Tools
Ableton
Glossier
Margaritaville
SoundCloud
Spotify Music
Hot Topic
Amway
| Brand | Category | Score |
|---|---|---|
| American Airlines | 25.59 | |
| MOOG | 15.58 | |
| Publix | 11.42 | |
| Depop | 9.67 | |
| Pro Tools | 9.66 | |
| Ableton | 8.04 | |
| Glossier | 7.27 | |
| Margaritaville | 6.47 | |
| SoundCloud | 6.47 | |
| Spotify Music | 6.20 | |
| Hot Topic | 5.68 | |
| Amway | 5.54 | |
| Walgreens | 5.51 | |
| Kodak | 5.05 | |
| Taco Bell | 5.04 | |
| Urban Outfitters | 4.49 | |
| Nixon | 4.41 | |
| Coachella | 4.31 | |
| Lollapalooza | 4.29 | |
| Polaroid | 4.27 | |
| Busch | 3.96 | |
| Fallout | 3.86 | |
| Comedy Central | 3.30 | |
| Prismacolor | 3.27 | |
| Fujifilm | 3.06 | |
| Paramount Pictures | 2.93 | |
| MTV | 2.90 | |
| Nintendo | 2.85 | |
| Dr. Martens | 2.82 | |
| Tinder | 2.80 | |
| Ubisoft | 2.76 | |
| Showtime | 2.69 | |
| Beats Electronics | 2.59 | |
| Chrysler | 2.53 | |
| Nickelodeon | 2.45 | |
| Cafecito | 2.27 | |
| Sprite | 2.18 | |
| Walmart | 2.05 | |
| Vans | 1.90 | |
| Pepsi | 1.84 | |
| Adobe | 1.83 | |
| Pixar | 1.81 | |
| Budweiser | 1.76 | |
| Chipotle Mexican Grill | 1.72 | |
| A Game of Tones | 1.71 | |
| Walt Disney | 1.55 | |
| Lush | 1.54 | |
| Supreme | 1.52 | |
| Pokemon Go | 1.51 | |
| Cadillac | 1.50 |
Official Profiles
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LoginArtist: Mustard Service
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
