Mustafa

Mustafa — pop artist from CA.

"Dunya" is a song that seamlessly blends traditional Middle Eastern musical elements with modern electronic production. The track features intricate percussion…

Influence: 51.64% Fanbase: 20.53% Trending: 67.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 11.27% • Very Strong

As of 2025-09-09

610,137

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:43 UTC

Genres

poppopchill popr&b, funk & soulindie r&bcontemporary r&bsoulalternativealternativeelectronicelectronicfolk & traditionalsinger/songwriter

Biography

"Dunya" is a song that seamlessly blends traditional Middle Eastern musical elements with modern electronic production. The track features intricate percussion patterns, haunting vocal melodies, and pulsating synths that create a hypnotic and captivating atmosphere. The fusion of these contrasting sounds results in a unique and dynamic listening experience that transports the listener to a different world.

Top Brand Affinities

Report Date: 2025-09-09

Mustafa stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is heavily male (68%), and content lands hardest on Youtube, where posts average 242,388 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with JACQUEMUS, Glossier, Scotiabank, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mustafa a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mustafa score 9.03% — Very Strong bucket.

Brand: JACQUEMUSBrand: GlossierBrand: Scotiabank

Followers:610,137

Engagements:55,097

Rate:9.0%

Posts:81

Avg Likes:54,865

Avg Comments:1,072

Avg Views:242,388

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 610,137 · Engagements 55,097 · Rate 9.0% Posts 81 · Views 242,388 · Avg Likes 54,865 · Avg Comments 1,072 · Avg Views 242,388	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 38% 35-44: 6% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (38%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (24%) CANADA (15%) UNITED KINGDOM (12%) FRANCE (6%) INDONESIA (5%)	Top regions: UNITED STATES (24%), CANADA (15%), UNITED KINGDOM (12%)
Platform Engagement	Instagram: 49,003 avg likes/post · Youtube: 242,388 avg views/post	Best reach: Youtube 242,388 avg views; best engagement: Instagram 49,003 avg likes

Top Brand Affinities

JACQUEMUS

Score: 11.27

Glossier

Score: 10.28

Scotiabank

Score: 10.01

Acne Studios

Score: 9.19

MISSGUIDED

Score: 7.02

Ableton

Score: 6.74

Maison Margiela

Score: 5.97

ASOS

Score: 5.97

Coachella

Score: 5.80

boohoo

Score: 5.16

Urban Outfitters

Score: 5.15

OOTD Magazine

Score: 5.13

Brand	Category	Score
JACQUEMUS		11.27
Glossier		10.28
Scotiabank		10.01
Acne Studios		9.19
MISSGUIDED		7.02
Ableton		6.74
Maison Margiela		5.97
ASOS		5.97
Coachella		5.80
boohoo		5.16
Urban Outfitters		5.15
OOTD Magazine		5.13
Fenty beauty		5.06
Topshop		4.83
Loewe		4.78
Coach		4.77
Alexander McQueen		4.76
Stüssy		4.37
NORDSTROM		4.32
SoundCloud		4.10
Budweiser		3.87
Harrods		3.82
H&M		3.67
Ferragamo		3.46
NARS Cosmetics		3.38
Paramount Pictures		3.27
ESPN		3.19
Benefit Cosmetics		3.15
Spotify Music		3.14
Hennessy		3.07
Beats Electronics		3.06
Kodak		3.06
Leica		3.05
Vogue		3.02
FashionNova		2.98
Showtime		2.92
TOM FORD		2.83
BALMAIN		2.81
Versace		2.78
Dr. Martens		2.73
Lululemon Athletica		2.73
Polo Ralph Lauren		2.72
NBA		2.61
Christian Louboutin		2.60
Lollapalooza		2.60
Forever 21		2.54
Marc Jacobs		2.50
Warner Bros		2.46
Carhartt		2.45
Garnier		2.45