Muse Brand Affinity ranks highest Accor Hotels at 13.02% . Very Strong. Score DMDB 78.80% | Fanbase 82.51%

Muse — pop artist from GB.

Will of the People is an American singer-songwriter known for his introspective lyrics and folk-rock sound. Born on June 15, 1985, in Chicago, Illinois, he…

Muse

Superstar

Country: GB | Artist ID: 11e81bc8-52c4-959e-8d8f-a0369fe50396

Find Artist

Genres

poppoprockmodern rockpermanent waverockalternativealternative rockalternativehip-hop & raphip-hop/rap

Influential: 78.80% Fanbase: 82.51% Trending: 76.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 13.02% • Very Strong

As of 2025-09-09

7,045,661

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.80% | Fanbase 82.51% | Trending 76.94% | CAREER STAGE: SUPERSTAR

Biography

Will of the People is an American singer-songwriter known for his introspective lyrics and folk-rock sound. Born on June 15, 1985, in Chicago, Illinois, he began his music career in the local music scene before gaining wider recognition with his debut album released in 2010. Will of the People's music often explores themes of love, loss, and personal growth, resonating with audiences seeking heartfelt and authentic storytelling.

With a dedicated fan base and a growing discography, Will of the People continues to tour and perform at venues across the country. His music has been praised for its emotional depth and sincerity, establishing him as a respected figure in the contemporary folk music scene.

Report Date: 2025-09-09

Muse is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, INDONESIA, BRAZIL. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (56,781 avg views per post); Instagram builds the community layer. Affinity data highlights Accor Hotels, Sennheiser, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Muse score 0.57% — Low bucket.

Brand: Accor HotelsBrand: SennheiserBrand: Pro Tools

Followers:7,045,661

Engagements:39,913

Rate:0.6%

Posts:2,214

Avg Likes:39,391

Avg Comments:463

Avg Views:95,981

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,045,661 · Engagements 39,913 · Rate 0.6% Posts 2,214 · Views 95,981 · Avg Likes 39,391 · Avg Comments 463 · Avg Views 95,981	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (15%) INDONESIA (9%) BRAZIL (8%) MEXICO (7%) UNITED KINGDOM (7%)	Top regions: UNITED STATES (15%), INDONESIA (9%), BRAZIL (8%)
Platform Engagement	Instagram: 31,701 avg likes/post · Tiktok: 39,200 avg views/post · Youtube: 56,781 avg views/post	Best reach: Youtube 56,781 avg views; best engagement: Instagram 31,701 avg likes

Top Brand Affinities

Accor Hotels

Score: 13.02

Sennheiser

Score: 9.94

Pro Tools

Score: 8.39

Movistar

Score: 6.21

Lollapalooza

Score: 5.92

Ableton

Score: 4.82

Resident Evil

Score: 4.55

Summit Entertainment

Score: 3.96

Dr. Martens

Score: 3.52

BBC

Score: 3.17

Alfa Romeo

Score: 3.14

Star Wars

Score: 3.14

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		13.02
Sennheiser		9.94
Pro Tools		8.39
Movistar		6.21
Lollapalooza		5.92
Ableton		4.82
Resident Evil		4.55
Summit Entertainment		3.96
Dr. Martens		3.52
BBC		3.17
Alfa Romeo		3.14
Star Wars		3.14
Warner Bros		2.96
Columbia Pictures		2.93
Lego		2.78
MTV		2.74
HBO		2.71
Spotify Music		2.58
Montblanc		2.47
Ubisoft		2.36
Guinness		2.36
Garnier		2.33
AMC		2.23
Pokemon Go		2.06
Tomorrowland		2.02
Bellagio		1.97
Polaroid		1.93
Fiat		1.86
Nintendo		1.84
DC Entertainment		1.81
Marvel Entertainment		1.77
SoundCloud		1.77
Jack Daniels		1.76
Heineken		1.71
Harley-Davidson		1.71
Ray-Ban		1.70
Yamaha		1.69
Lush		1.68
Coachella		1.65
Bershka		1.65
Activision Blizzard		1.63
Pixar		1.60
Transformers		1.60
Sony		1.57
Vans		1.55
Ferrari		1.55
Ducati		1.54
Jaguar		1.53
Cadillac		1.52
National Geographic		1.51