Murat Boz Brand Affinity ranks highest Eti at 413.68% . Very Strong. Score DMDB 63.65% | Fanbase 53.02%

Murat Boz — pop artist from TR.

Kalben is a Turkish singer-songwriter known for her albums including "Maximum" (2007), "Şans" (2009), and "Janti" (2016). She has released several successful…

Murat Boz

Recognizable

Country: TR | Gender: male | Artist ID: 11e81bc2-bcb7-fcd0-96ca-a0369fe50396

Find Artist

Genres

popturkish popturkish trap popdeep turkish poppopothersworldwidemiddle easternarabesk

Influential: 63.65% Fanbase: 53.02% Trending: 68.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Eti • 413.68% • Very Strong

As of 2025-09-09

11,801,979

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.65% | Fanbase 53.02% | Trending 68.96% | CAREER STAGE: MAINSTREAM

Biography

Kalben is a Turkish singer-songwriter known for her albums including "Maximum" (2007), "Şans" (2009), and "Janti" (2016). She has released several successful singles such as "Can Kenarım" (2020) and "Sevgilim" (2021). Kalben's music is managed by Ali Boz and bookings can be made through [email protected]. She is represented by Dijital Marka Ajansı: Gizli Medya, reachable at [email protected].

Report Date: 2025-09-09

Murat Boz is already in the conversation with 18-24 & 25-34 audiences in TüRKIYE, AZERBAIJAN, UNITED STATES. The audience is heavily male (56%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (172,200 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Eti, Vakkorama, Ipekyol points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Murat Boz score 1.47% — Moderate bucket.

Brand: EtiBrand: VakkoramaBrand: Ipekyol

Followers:11,801,979

Engagements:173,136

Rate:1.5%

Posts:1,550

Avg Likes:171,973

Avg Comments:745

Avg Views:244,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,801,979 · Engagements 173,136 · Rate 1.5% Posts 1,550 · Views 244,774 · Avg Likes 171,973 · Avg Comments 745 · Avg Views 244,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	TüRKIYE (70%) AZERBAIJAN (7%) UNITED STATES (6%) IRAN (5%) TURKMENISTAN (2%)	Top regions: TüRKIYE (70%), AZERBAIJAN (7%), UNITED STATES (6%)
Platform Engagement	Instagram: 161,922 avg likes/post · Tiktok: 172,200 avg views/post · Youtube: 72,574 avg views/post	Best reach: Tiktok 172,200 avg views; best engagement: Instagram 161,922 avg likes

Top Brand Affinities

Eti

Score: 413.68

Vakkorama

Score: 389.24

Ipekyol

Score: 85.22

Akbank

Score: 82.01

Turkcell

Score: 80.81

Vakko

Score: 53.02

Koton

Score: 50.85

Beymen

Score: 47.77

Dr. Oetker

Score: 43.95

Sok

Score: 43.04

Kanal D

Score: 41.31

Star TV

Score: 40.84

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Top Brand Affinities

Brand	Category	Score
Eti		413.68
Vakkorama		389.24
Ipekyol		85.22
Akbank		82.01
Turkcell		80.81
Vakko		53.02
Koton		50.85
Beymen		47.77
Dr. Oetker		43.95
Sok		43.04
Kanal D		41.31
Star TV		40.84
Tchibo		39.69
Arzum		38.19
Istikbal		27.04
LC Waikiki		26.64
Ozdilek		26.20
TV8		25.79
Fenerbahce		23.09
DeFacto		20.65
Trabzonspor		17.88
Besiktas		17.00
Damat		15.28
Max Factor		15.27
Massimo Dutti		14.27
Galatasaray		12.74
Vodafone		12.67
Lavazza		12.64
Sarar		11.39
Bim		9.70
OOTD Magazine		7.59
Dsquared		7.30
Nescafé		5.81
Hilton		4.77
Avon		4.72
Philips		3.09
TOM FORD		3.02
Fendi		2.84
Renault		2.63
Versace		2.54
Carrefour		2.51
Herbalife		2.48
Bershka		2.25
Pizza Lover		2.24
Oriflame		2.24
Victoria's Secret		2.15
Huda Beauty		2.08
GIVENCHY		2.05
Zara		2.03
Pandora		2.00