Mumuzinho Brand Affinity ranks highest ChilliBeans at 22.67% . Very Strong. Score DMDB 65.26% | Fanbase 54.88%

Mumuzinho — latin artist from BR.

Mumuzinho, a Brazilian artist with a 15-year career, is known for his smooth melodies and profound compositions, as well as his talent, charisma, and…

Mumuzinho

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc3-b93e-a4ea-803c-a0369fe50396

Find Artist

Genres

latinpagodepagode novosamba

Influential: 65.26% Fanbase: 54.88% Trending: 70.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 22.67% • Very Strong

As of 2025-09-09

8,385,672

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.26% | Fanbase 54.88% | Trending 70.46% | CAREER STAGE: MAINSTREAM

Biography

Mumuzinho, a Brazilian artist with a 15-year career, is known for his smooth melodies and profound compositions, as well as his talent, charisma, and infectious joy. Starting as an actor in 2007, Mumuzinho began performing at events alongside prominent pagode musicians, gaining mentorship from artists like Dudu Nobre and Zeca Pagodinho.

In 2011, Mumuzinho released his album "Transpirando Amor" online, featuring the hit "Curto-circuito." Subsequently signing with Universal Music Brasil, he released albums such as "Dom de Sonhar" and "Mumuzinho ao Vivo." His latest works include "Live do Mumu" (2020), "Playlist" (2021), and "Resenha do Mumu" (2022), earning him a Latin GRAMMY® nomination in 2023. In 2024, Mumuzinho paid tribute to Brazilian music legends with the release of "Resenha de Verão" and his latest live DVD, "Conectado," recorded in São Paulo with guest appearances from various artists.

Report Date: 2025-09-09

Mumuzinho reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, PORTUGAL. The demographic tilt is male-leaning (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 9,921 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to ChilliBeans, Citi, Danone suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mumuzinho score 0.08% — Low bucket.

Brand: ChilliBeansBrand: CitiBrand: Danone

Followers:8,385,672

Engagements:7,053

Rate:0.1%

Posts:6,598

Avg Likes:6,974

Avg Comments:106

Avg Views:12,067

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,385,672 · Engagements 7,053 · Rate 0.1% Posts 6,598 · Views 12,067 · Avg Likes 6,974 · Avg Comments 106 · Avg Views 12,067	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 38% 35-44: 10% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (38%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) PORTUGAL (1%) ANGOLA (0%) ARGENTINA (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 6,144 avg likes/post · Tiktok: 9,921 avg views/post · Youtube: 2,146 avg views/post	Best reach: Tiktok 9,921 avg views; best engagement: Instagram 6,144 avg likes

Top Brand Affinities

ChilliBeans

Score: 22.67

Citi

Score: 19.16

Danone

Score: 17.47

Itaipava

Score: 15.06

Ambev

Score: 14.32

Lojas Renner

Score: 13.73

Havaianas

Score: 11.43

Xerox

Score: 11.16

Riachuelo

Score: 9.56

Colcci

Score: 9.55

Boticario

Score: 8.56

Eudora

Score: 8.53

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		22.67
Citi		19.16
Danone		17.47
Itaipava		15.06
Ambev		14.32
Lojas Renner		13.73
Havaianas		11.43
Xerox		11.16
Riachuelo		9.56
Colcci		9.55
Boticario		8.56
Eudora		8.53
Banco Bradesco		8.43
Sarar		8.26
Moda Praia		7.21
Rapha		6.92
Catupiry		5.25
Avon		5.00
Barber Shop Connect		4.46
Lollapalooza		4.19
Mary Kay		4.04
Uber		3.66
Heineken		3.44
Pfizer		3.40
Budweiser		2.70
UFC		2.13
Oakley		2.03
Nutella		1.45
FIFA		1.27
Renault		1.26
Red Bull		1.18
NBA		1.13
Netflix		1.07
DC Entertainment		1.05
shein		1.03
Pandora		0.96
SheInside		0.95
musical.ly		0.94
Levi's		0.78
Coca-Cola		0.76
Chevrolet		0.75
McDonald's		0.66
Spotify Music		0.62
GoPro		0.61
Yamaha		0.57
Nike		0.56
Xbox		0.55
MAC Cosmetics		0.51
Walt Disney		0.46
Honda		0.46