Mumiy Troll

Mumiy Troll — rock artist from RU.

Originating in Vladivostok, the far-eastern capital of Russia, Mumiy Troll marked a new era in Russian rock music with their debut album "Морская" in 1997,…

Influence: 59.98% Fanbase: 55.18% Trending: 62.37% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-08

590,400

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 01:19:49 UTC

Genres

rockrockrussian rockclassic russian rockalternative rockpop rockpunkrussian punk

Biography

Originating in Vladivostok, the far-eastern capital of Russia, Mumiy Troll marked a new era in Russian rock music with their debut album "Морская" in 1997, solidifying their cult status. Over the years, the band, led by Ilya Lagutenko, has released thirteen studio albums, with their latest offering being "ПОСЛЕ ЗЛА" in 2020, and has performed over a thousand concerts worldwide, including a groundbreaking tour of 60 cities in North America and a voyage on the tall ship "Sedov" around the world, resulting in the album "SOS Матросу."

Participating in international festivals and conferences globally, Mumiy Troll also founded the Vladivostok Rocks (V-ROX) showcase festival, demonstrating their ongoing commitment to expanding musical horizons. Ilya Lagutenko expresses the band's continuous musical journey, aiming to not only broaden listeners' musical perspectives with each new song and video but also to cultivate collaborative creativity. Tickets for their concerts from Moscow to Vladivostok can be found at https://tour.mumiytroll.com.

Top Brand Affinities

Report Date: 2025-09-08

Mumiy Troll speaks to 25-34 & 18-24 audiences with measurable traction in RUSSIA, UKRAINE, UNITED STATES. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (128,900 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mumiy Troll score 0.73% — Low bucket.

Followers:590,400

Engagements:4,301

Rate:0.7%

Posts:852

Avg Likes:3,922

Avg Comments:114

Avg Views:142,483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 590,400 · Engagements 4,301 · Rate 0.7% Posts 852 · Views 142,483 · Avg Likes 3,922 · Avg Comments 114 · Avg Views 142,483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 27% 35-44: 23% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (27%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	RUSSIA (60%) UKRAINE (16%) UNITED STATES (3%) BELARUS (3%) KAZAKHSTAN (2%)	Top regions: RUSSIA (60%), UKRAINE (16%), UNITED STATES (3%)
Platform Engagement	Tiktok: 128,900 avg views/post · Youtube: 13,583 avg views/post	Best reach: Tiktok 128,900 avg views; best engagement: Tiktok 3,525 avg likes