Mumford & Sons

Mumford & Sons — rock artist from GB.

Mumford & Sons gained recognition in 2009 with their debut album, "Sigh No More," which showcased their folk-inspired sound. The band's heartfelt approach to…

Influence: 74.49% Fanbase: 78.24% Trending: 72.62% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 7.74% • Very Strong

As of 2025-09-26

2,908,841

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:37 UTC

Genres

rockmodern rockpop rockrockalternativealternativeindie rockamericanuk americanabluesstomp and hollerfolk & traditionalmodern folk rockindie folkfolkfolk rock

Biography

Mumford & Sons gained recognition in 2009 with their debut album, "Sigh No More," which showcased their folk-inspired sound. The band's heartfelt approach to playing acoustic instruments produced hits like "Little Lion Man" and "The Cave," leading to critical acclaim including a BRIT Award and multiple Grammy nominations. Their subsequent albums, "Babel" in 2012 and "Wilder Mind" in 2015, continued their success, with "Babel" earning them a Grammy for Album of the Year.

In 2018, Mumford & Sons released "Delta," showcasing a more experimental direction for the band. Known for their collaborative spirit, the band has worked with a diverse range of artists, including Pharrell Williams on the 2024 track "Good People." This collaboration further highlights the band's ongoing evolution and commitment to pushing musical boundaries.

Top Brand Affinities

Report Date: 2025-09-26

Mumford & Sons stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is male-leaning (52%), and content lands hardest on Tiktok, where posts average 51,900 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lollapalooza, New Line Cinema, Gillette, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mumford & Sons a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mumford & Sons score 0.77% — Low bucket.

Brand: LollapaloozaBrand: New Line CinemaBrand: Gillette

Followers:2,908,841

Engagements:22,397

Rate:0.8%

Posts:555

Avg Likes:21,948

Avg Comments:306

Avg Views:60,273

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,908,841 · Engagements 22,397 · Rate 0.8% Posts 555 · Views 60,273 · Avg Likes 21,948 · Avg Comments 306 · Avg Views 60,273	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 10% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (11%) BRAZIL (9%) CANADA (5%) INDIA (4%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (11%), BRAZIL (9%)
Platform Engagement	Instagram: 17,418 avg likes/post · Tiktok: 51,900 avg views/post · Youtube: 8,373 avg views/post	Best reach: Tiktok 51,900 avg views; best engagement: Instagram 17,418 avg likes

Top Brand Affinities

Lollapalooza

Score: 7.74

New Line Cinema

Score: 5.84

Gillette

Score: 5.78

Guinness

Score: 5.34

Verizon

Score: 5.09

Ryanair

Score: 4.74

Urban Outfitters

Score: 3.86

Budweiser

Score: 3.78

Coors

Score: 3.74

Polaroid

Score: 3.71

Busch

Score: 3.54

Dr. Martens

Score: 3.27

Brand	Category	Score
Lollapalooza		7.74
New Line Cinema		5.84
Gillette		5.78
Guinness		5.34
Verizon		5.09
Ryanair		4.74
Urban Outfitters		3.86
Budweiser		3.78
Coors		3.74
Polaroid		3.71
Busch		3.54
Dr. Martens		3.27
Topshop		3.10
Lush		3.08
Showtime		3.07
Lindt		3.01
Columbia Pictures		2.91
Target		2.80
Geocaching		2.73
Coachella		2.72
Airbnb		2.66
Lululemon Athletica		2.65
NHL		2.63
Sunnies Studios		2.60
HBO		2.53
BBC		2.50
ASOS		2.47
Aperol		2.40
A Game of Tones		2.31
Baileys		2.31
The North Face		2.28
Tesco		2.19
Costco		2.19
Heineken		2.18
Spotify Music		2.17
AMC		2.12
Fujifilm		2.12
Tinder		2.05
The Olympic Games		2.03
GoPro		2.03
Kodak		2.02
Primark		2.01
Warner Bros		1.98
Paramount Pictures		1.98
Bellagio		1.98
Pantone Inc		1.97
Jeep		1.96
LEGOLAND		1.89
Star Wars		1.88
National Geographic		1.83

Official Profiles

Artist: Mumford & Sons

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mumford & Sons today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-26)

Total: 12,122,999

PLATFORM

TOTAL

[+]

Spotify

11,870,940

97.92%

[+]

Yandex

252,059

2.08%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-08 02:00 UTC	Mumford & Sons, Sierra Ferrell	Utilita Arena Birmingham	Birmingham, United Kingdom	ticketmaster-uk.tm7559.net songkick.com songkick.com ticketmaster-uk.tm7559.net seetickets.com assets.ikhnaie.link axs-uk.sjv.io assets.ikhnaie.link seetickets.com songkick.com songkick.com songkick.com
2025-12-09 02:30 UTC	Mumford & Sons, Sierra Ferrell	Utilita Arena Cardiff	Cardiff, United Kingdom	songkick.com songkick.com ticketmaster-uk.tm7559.net seetickets.com seetickets.com utilitaarenacardiff.co.uk seetickets.com ticketmaster-uk.tm7559.net
2025-12-11 02:30 UTC	Mumford & Sons, Sierra Ferrell	Indigo At The O2	London, United Kingdom	songkick.com songkick.com songkick.com ticketmaster-uk.tm7559.net seetickets.com ticketmaster-uk.tm7559.net assets.ikhnaie.link axs-uk.sjv.io seetickets.com platinumlist.net songkick.com songkick.com
2025-12-12 04:00 UTC	Mumford & Sons, Sierra Ferrell	Indigo At The O2	London, United Kingdom	songkick.com songkick.com songkick.com ticketmaster-uk.tm7559.net seetickets.com assets.ikhnaie.link axs-uk.sjv.io ticketmaster-uk.tm7559.net seetickets.com seetickets.com songkick.com
2025-12-28 03:00 UTC	Wild Horses Festival 2025	Petco Park	San Diego, United States	—
2026-01-08 08:00 UTC	Out Of The Blue 2026	Moon Palace Golf & Spa Resort	Cancún, Mexico	—
2026-01-09 03:00 UTC	Out Of The Blue 2026	Moon Palace Cancun	Cancún, Mexico	—
2026-02-21 03:00 UTC	Extra Innings Festival 2026	Tempe Beach Park	Tempe, United States	songkick.com songkick.com songkick.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net ticketmaster.evyy.net ticketmaster.evyy.net inningsfestival.com inningsfestival.com inningsfestival.com inningsfestival.com inningsfestival.com songkick.com ticketmaster.evyy.net ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net inningsfestival.com inningsfestival.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net ticketmaster.evyy.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net inningsfestival.com