Mumford & Sons Brand Affinity ranks highest Lollapalooza at 7.74% . Very Strong. Score DMDB 74.49% | Fanbase 78.24%

Mumford & Sons — rock artist from GB.

Mumford & Sons gained recognition in 2009 with their debut album, "Sigh No More," which showcased their folk-inspired sound. The band's heartfelt approach to…

Mumford & Sons

Superstar

Country: GB | Gender: male | Artist ID: 11e81bcd-c04a-68dc-b9b0-a0369fe50396

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Genres

rockmodern rockpop rockrockalternativealternativeindie rockamericanuk americanabluesstomp and hollerfolk & traditionalmodern folk rockindie folkfolkfolk rock

Influential: 74.49% Fanbase: 78.24% Trending: 72.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 7.74% • Very Strong

As of 2025-09-09

2,900,941

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.49% | Fanbase 78.24% | Trending 72.62% | CAREER STAGE: SUPERSTAR

Biography

Mumford & Sons gained recognition in 2009 with their debut album, "Sigh No More," which showcased their folk-inspired sound. The band's heartfelt approach to playing acoustic instruments produced hits like "Little Lion Man" and "The Cave," leading to critical acclaim including a BRIT Award and multiple Grammy nominations. Their subsequent albums, "Babel" in 2012 and "Wilder Mind" in 2015, continued their success, with "Babel" earning them a Grammy for Album of the Year.

In 2018, Mumford & Sons released "Delta," showcasing a more experimental direction for the band. Known for their collaborative spirit, the band has worked with a diverse range of artists, including Pharrell Williams on the 2024 track "Good People." This collaboration further highlights the band's ongoing evolution and commitment to pushing musical boundaries.

Report Date: 2025-09-09

Mumford & Sons stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is male-leaning (52%), and content lands hardest on Tiktok, where posts average 53,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lollapalooza, New Line Cinema, Gillette, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mumford & Sons a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mumford & Sons score 0.75% — Low bucket.

Brand: LollapaloozaBrand: New Line CinemaBrand: Gillette

Followers:2,900,941

Engagements:21,631

Rate:0.7%

Posts:551

Avg Likes:21,070

Avg Comments:245

Avg Views:61,373

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,900,941 · Engagements 21,631 · Rate 0.7% Posts 551 · Views 61,373 · Avg Likes 21,070 · Avg Comments 245 · Avg Views 61,373	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 10% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (11%) BRAZIL (9%) CANADA (5%) INDIA (4%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (11%), BRAZIL (9%)
Platform Engagement	Instagram: 17,418 avg likes/post · Tiktok: 53,000 avg views/post · Youtube: 8,373 avg views/post	Best reach: Tiktok 53,000 avg views; best engagement: Instagram 17,418 avg likes

Top Brand Affinities

Lollapalooza

Score: 7.74

New Line Cinema

Score: 5.84

Gillette

Score: 5.78

Guinness

Score: 5.34

Verizon

Score: 5.09

Ryanair

Score: 4.74

Urban Outfitters

Score: 3.86

Budweiser

Score: 3.78

Coors

Score: 3.74

Polaroid

Score: 3.71

Busch

Score: 3.54

Dr. Martens

Score: 3.27

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		7.74
New Line Cinema		5.84
Gillette		5.78
Guinness		5.34
Verizon		5.09
Ryanair		4.74
Urban Outfitters		3.86
Budweiser		3.78
Coors		3.74
Polaroid		3.71
Busch		3.54
Dr. Martens		3.27
Topshop		3.10
Lush		3.08
Showtime		3.07
Lindt		3.01
Columbia Pictures		2.91
Target		2.80
Geocaching		2.73
Coachella		2.72
Airbnb		2.66
Lululemon Athletica		2.65
NHL		2.63
Sunnies Studios		2.60
HBO		2.53
BBC		2.50
ASOS		2.47
Aperol		2.40
A Game of Tones		2.31
Baileys		2.31
The North Face		2.28
Tesco		2.19
Costco		2.19
Heineken		2.18
Spotify Music		2.17
AMC		2.12
Fujifilm		2.12
Tinder		2.05
The Olympic Games		2.03
GoPro		2.03
Kodak		2.02
Primark		2.01
Warner Bros		1.98
Paramount Pictures		1.98
Bellagio		1.98
Pantone Inc		1.97
Jeep		1.96
LEGOLAND		1.89
Star Wars		1.88
National Geographic		1.83