Mulatu Astatke

Mulatu Astatke

Country: ET | Gender: male

Influence: 57.86% Fanbase: 41.09% Trending: 66.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 103.34% • Very Strong

As of 2025-09-09

41,821

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:33 UTC

Genres

popafropopmainstream popr&b, funk & soulfunkjazz & standardsjazzethio-jazzjazz fusionelectronicafrobeatothersworld

Biography

Mulatu Astatke, the father of Ethio-jazz, is a renowned Ethiopian musician known for blending pop, modern jazz, traditional Ethiopian music, Latin rhythms, reggae, and Afro-funk. Born in 1943 in Jimma, Ethiopia, Mulatu studied music in London, New York City, and Boston, becoming the first African graduate of Berklee College of Music. He recorded influential albums in the '60s and '70s, collaborating with artists like Duke Ellington and Mahmoud Ahmed, and later experiencing a resurgence in popularity after his music was featured in the film Broken Flowers. Throughout the 2010s, Mulatu continued to evolve creatively and collaborate with various bands, including the Heliocentrics and Black Jesus Experience.

In his career, Mulatu Astatke has constantly expanded his musical vision, collaborating with artists such as the Heliocentrics on updated versions of his classic compositions. He completed a Radcliffe Institute Fellowship at Harvard University and a residency at M.I.T., where he helped modernize traditional Ethiopian instruments. Mulatu's diverse projects include the release of albums like Mulatu Steps Ahead in 2010 and Sketches of Ethiopia in 2013, showcasing his exploration of jazz suites. His ongoing partnership with Black Jesus Experience led to the release of Cradle of Humanity in 2016 and To Know Without Knowing in 2020, further solidifying his influence on contemporary music.

Mulatu Astatke Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mulatu Astatke cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 948 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mulatu Astatke score 4.64%Very Strong bucket.
Brand: MixcloudBrand: MOOGBrand: Akai
Followers:41,821
Engagements:1,940
Rate:4.6%
Posts:57
Views:948
Avg Likes:1,937
Avg Comments:41
Avg Views:948

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 41,821 · Engagements 1,940 · Rate 4.6%
Posts 57 · Views 948 · Avg Likes 1,937 · Avg Comments 41 · Avg Views 948
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 25%
35-44: 19%
45-64: 12%
Largest: 25-34 (43%); next: 18-24 (25%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (25%)
BRAZIL (8%)
UNITED KINGDOM (6%)
FRANCE (4%)
CANADA (4%)
Top regions: UNITED STATES (25%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 1,891 avg likes/post · Youtube: 948 avg views/post Best reach: Youtube 948 avg views; best engagement: Instagram 1,891 avg likes

Top Brand Affinities

Mixcloud
Score: 103.34
MOOG
Score: 62.78
Akai
Score: 30.35
Ableton
Score: 24.40
Hasselblad
Score: 12.62
Amazon Music
Score: 10.49
Pro Tools
Score: 9.84
Sennheiser
Score: 8.74
Beats Electronics
Score: 8.64
Tate Modern
Score: 7.27
Spotify Music
Score: 7.17
SoundCloud
Score: 6.93
Brand Category Score
Mixcloud 103.34
MOOG 62.78
Akai 30.35
Ableton 24.40
Hasselblad 12.62
Amazon Music 10.49
Pro Tools 9.84
Sennheiser 8.74
Beats Electronics 8.64
Tate Modern 7.27
Spotify Music 7.17
SoundCloud 6.93
Pioneer 6.59
Leica 5.53
Kodak 5.21
Kickstarter 5.19
Paramount Pictures 4.75
Holden 4.03
CNN 3.78
BBC 3.77
Philips 3.65
Fujifilm 3.61
Oculus 3.57
Olympus 3.52
Bethesda Softworks 3.50
Warner Bros 3.35
Stüssy 3.28
Coachella 3.15
Lollapalooza 3.06
Emporium 2.97
Pixar 2.65
Airbnb 2.63
Aperol 2.52
Guinness 2.49
Polaroid 2.44
The Olympic Games 2.40
Carhartt 2.28
Skoda 2.21
Showtime 2.06
Dr. Martens 2.02
Paypal 2.01
Budweiser 1.94
Cadillac 1.88
Vogue 1.85
Tinder 1.75
Cartier 1.72
Yamaha 1.58
Amazon 1.56
Los Angeles Lakers 1.53
Lego 1.45

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Artist: Mulatu Astatke

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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