Mulatu Astatke
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
41,821
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:33 UTC
Genres
Biography
In his career, Mulatu Astatke has constantly expanded his musical vision, collaborating with artists such as the Heliocentrics on updated versions of his classic compositions. He completed a Radcliffe Institute Fellowship at Harvard University and a residency at M.I.T., where he helped modernize traditional Ethiopian instruments. Mulatu's diverse projects include the release of albums like Mulatu Steps Ahead in 2010 and Sketches of Ethiopia in 2013, showcasing his exploration of jazz suites. His ongoing partnership with Black Jesus Experience led to the release of Cradle of Humanity in 2016 and To Know Without Knowing in 2020, further solidifying his influence on contemporary music.
Mulatu Astatke cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 948 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 41,821 · Engagements 1,940 · Rate 4.6% Posts 57 · Views 948 · Avg Likes 1,937 · Avg Comments 41 · Avg Views 948 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 25% 35-44: 19% 45-64: 12% |
Largest: 25-34 (43%); next: 18-24 (25%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (8%) UNITED KINGDOM (6%) FRANCE (4%) CANADA (4%) |
Top regions: UNITED STATES (25%), BRAZIL (8%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 1,891 avg likes/post · Youtube: 948 avg views/post | Best reach: Youtube 948 avg views; best engagement: Instagram 1,891 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Ableton
Hasselblad
Amazon Music
Pro Tools
Sennheiser
Beats Electronics
Tate Modern
Spotify Music
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 103.34 | |
| MOOG | 62.78 | |
| Akai | 30.35 | |
| Ableton | 24.40 | |
| Hasselblad | 12.62 | |
| Amazon Music | 10.49 | |
| Pro Tools | 9.84 | |
| Sennheiser | 8.74 | |
| Beats Electronics | 8.64 | |
| Tate Modern | 7.27 | |
| Spotify Music | 7.17 | |
| SoundCloud | 6.93 | |
| Pioneer | 6.59 | |
| Leica | 5.53 | |
| Kodak | 5.21 | |
| Kickstarter | 5.19 | |
| Paramount Pictures | 4.75 | |
| Holden | 4.03 | |
| CNN | 3.78 | |
| BBC | 3.77 | |
| Philips | 3.65 | |
| Fujifilm | 3.61 | |
| Oculus | 3.57 | |
| Olympus | 3.52 | |
| Bethesda Softworks | 3.50 | |
| Warner Bros | 3.35 | |
| Stüssy | 3.28 | |
| Coachella | 3.15 | |
| Lollapalooza | 3.06 | |
| Emporium | 2.97 | |
| Pixar | 2.65 | |
| Airbnb | 2.63 | |
| Aperol | 2.52 | |
| Guinness | 2.49 | |
| Polaroid | 2.44 | |
| The Olympic Games | 2.40 | |
| Carhartt | 2.28 | |
| Skoda | 2.21 | |
| Showtime | 2.06 | |
| Dr. Martens | 2.02 | |
| Paypal | 2.01 | |
| Budweiser | 1.94 | |
| Cadillac | 1.88 | |
| Vogue | 1.85 | |
| Tinder | 1.75 | |
| Cartier | 1.72 | |
| Yamaha | 1.58 | |
| Amazon | 1.56 | |
| Los Angeles Lakers | 1.53 | |
| Lego | 1.45 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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