Muddy Waters Brand Affinity ranks highest Ampeg at 45.77% . Very Strong. Score DMDB 64.13% | Fanbase 54.55%

Muddy Waters — r&b, funk & soul artist from US.

Muddy Waters, born McKinley Morganfield, was a pivotal figure in post-war American blues. He pioneered the Chicago Blues style, blending rural influences with…

Muddy Waters

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-7097-ba64-a5f4-a0369fe50396

Find Artist

Genres

r&b, funk & soulsoulrockblues rockclassic rockblueselectric bluesbluestraditional blueschicago bluesclassic blues

Influential: 64.13% Fanbase: 54.55% Trending: 68.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 45.77% • Very Strong

As of 2025-09-09

78,711

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.13% | Fanbase 54.55% | Trending 68.92% | CAREER STAGE: MAINSTREAM

Biography

Muddy Waters, born McKinley Morganfield, was a pivotal figure in post-war American blues. He pioneered the Chicago Blues style, blending rural influences with electric energy. Waters' impactful career spanned from the 1950s to the 1970s, with his music influencing both blues and rock genres. Despite discrepancies in details about his early life, Waters' upbringing on a Mississippi plantation shaped his musical journey.

In 1943, Waters relocated to Chicago to pursue a professional music career, eventually signing with Aristocrat Records (later Chess Records). His band, featuring notable musicians like Little Walter and Jimmy Rogers, became renowned for their powerful live performances. Waters' influence extended to the British blues scene, revitalizing interest in electric Chicago blues. His later years saw a creative resurgence with albums like "Hard Again," earning critical acclaim and a Grammy award. Waters' legacy endures through honors, cultural references, and continued admiration for his contributions to music history.

Report Date: 2025-09-09

Muddy Waters is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, ITALY. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (2,500 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, Warner Music, Akg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Muddy Waters score 3.18% — Very Strong bucket.

Brand: AmpegBrand: Warner MusicBrand: Akg

Followers:78,711

Engagements:2,500

Rate:3.2%

Posts:416

Avg Likes:2,500

Avg Comments:25

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 78,711 · Engagements 2,500 · Rate 3.2% Posts 416 · Views 0 · Avg Likes 2,500 · Avg Comments 25 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 26% 45-64: 19% 18-24: 16%	Largest: 25-34 (37%); next: 35-44 (26%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (36%) BRAZIL (11%) ITALY (6%) ARGENTINA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (36%), BRAZIL (11%), ITALY (6%)
Platform Engagement	Instagram: 2,500 avg likes/post	best engagement: Instagram 2,500 avg likes

Top Brand Affinities

Ampeg

Score: 45.77

Warner Music

Score: 23.11

Akg

Score: 15.98

MOOG

Score: 15.14

Sennheiser

Score: 11.24

Amazon Music

Score: 10.23

Pro Tools

Score: 9.79

Spotify Music

Score: 5.22

Cadillac

Score: 5.15

MTV

Score: 4.98

Ableton

Score: 4.96

NBC

Score: 4.67

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Top Brand Affinities

Brand	Category	Score
Ampeg		45.77
Warner Music		23.11
Akg		15.98
MOOG		15.14
Sennheiser		11.24
Amazon Music		10.23
Pro Tools		9.79
Spotify Music		5.22
Cadillac		5.15
MTV		4.98
Ableton		4.96
NBC		4.67
Jack Daniels		4.15
Nixon		4.12
Lollapalooza		4.10
CNN		3.83
Leica		3.74
Columbia Pictures		3.56
Paramount Pictures		3.55
Warner Bros		3.44
Guinness		3.21
musical.ly		3.09
Kodak		3.07
Beats Electronics		3.04
Budweiser		3.02
Harley-Davidson		2.89
Jaguar		2.89
Comedy Central		2.84
ESPN		2.83
SoundCloud		2.79
Dr. Martens		2.74
NHL		2.53
Philips		2.48
Star Wars		2.32
Yamaha		2.27
Chrysler		2.18
Pixar		2.16
NFL		2.14
Nickelodeon		2.10
Ray-Ban		1.97
UFC		1.87
Skoda		1.87
Heineken		1.81
Fujifilm		1.81
Chevrolet		1.80
BBC		1.76
HBO		1.76
Tesla Motors		1.73
Coachella		1.72
Fiat		1.70