Mt. Wolf

Mt. Wolf — pop artist from GB.

Mt. Wolf, an English dream pop band, creates an atmospheric fusion of chamber pop, folk, electronic, and R&B that draws comparisons to artists like James…

Influence: 52.91% Fanbase: 28.39% Trending: 65.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.00% • Very Strong

As of 2025-09-09

11,820

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:44 UTC

Genres

popchamber popindie poppopr&b, funk & soulvapor soulalternativealternativefolk & traditionalindie folk

Biography

Mt. Wolf, an English dream pop band, creates an atmospheric fusion of chamber pop, folk, electronic, and R&B that draws comparisons to artists like James Blake, Bat for Lashes, Bon Iver, and Beach House. Formed in 2011, they released their debut EP, Life Size Ghosts, in 2012, followed by Hypolight in 2013. After the departure of co-founder Kate Sproule in 2014, the band regrouped as a trio with vocalist Sebastian "Bassi" Fox, guitarist Stevie McMinn, and drummer Al Mitchell.

In 2015, Mt. Wolf returned with a new EP, Red, featuring Fox's distinctive vocals and newcomer Alexa Harley. The trio released their fourth EP, Hex, in 2016 and their debut album, Aetherlight, in May 2017, produced by Ken Thomas (Sigur Rós, M83). The band's elegant and brooding sound has garnered praise from critics and audiences alike.

Top Brand Affinities

Report Date: 2025-09-09

Mt. Wolf reliably reaches 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, INDIA. The base is female-leaning (51%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (230 avg likes per post); Instagram layers on depth and replies. The audience sits near Live Nation, Eurostar, ITV, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mt. Wolf score 1.95% — Moderate bucket.

Brand: Live NationBrand: EurostarBrand: ITV

Followers:11,820

Engagements:230

Rate:1.9%

Posts:343

Avg Likes:230

Avg Comments:21

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,820 · Engagements 230 · Rate 1.9% Posts 343 · Views 0 · Avg Likes 230 · Avg Comments 21 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 25% 35-44: 20% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (25%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED KINGDOM (30%) UNITED STATES (25%) INDIA (4%) ITALY (4%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (30%), UNITED STATES (25%), INDIA (4%)
Platform Engagement	Instagram: 230 avg likes/post	best engagement: Instagram 230 avg likes

Top Brand Affinities

Live Nation

Score: 24.00

Eurostar

Score: 18.64

ITV

Score: 18.50

SUSHISAMBA

Score: 18.18

MOOG

Score: 16.69

Mixcloud

Score: 14.99

Akai

Score: 12.49

Ableton

Score: 12.01

All Saints

Score: 11.78

Tate Modern

Score: 11.42

Vauxhall

Score: 10.04

Amazon Music

Score: 9.41

Brand	Category	Score
Live Nation		24.00
Eurostar		18.64
ITV		18.50
SUSHISAMBA		18.18
MOOG		16.69
Mixcloud		14.99
Akai		12.49
Ableton		12.01
All Saints		11.78
Tate Modern		11.42
Vauxhall		10.04
Amazon Music		9.41
Pro Tools		9.28
Sennheiser		9.16
Acroyoga		7.75
Free People		7.63
Kickstarter		7.38
Spotify Music		7.14
Marks & Spencer		7.05
Selfridges		6.74
Alexander McQueen		6.03
Pacific Northwest Wonderland		5.85
Pioneer		5.64
SoundCloud		5.57
BBC		5.56
NBC		4.98
Leica		4.80
Urban Outfitters		4.50
Guinness		4.47
Dr. Martens		4.42
The Witcher		4.07
Beats Electronics		4.02
Polaroid		3.95
Coachella		3.89
Campari		3.85
Olympus		3.80
MTV		3.73
Billabong		3.68
Miu Miu		3.58
Warner Bros		3.56
Paramount Pictures		3.55
Showtime		3.55
Kodak		3.51
Aperol		3.45
Airbnb		3.34
Emporium		3.11
Columbia Pictures		3.10
Topshop		3.04
Lush		3.03
Lululemon Athletica		2.98