Mt Eden

Mt Eden — electronic artist from NZ.

Jesse Cooper, the mastermind behind Mt Eden, has made a significant impact on the global music scene. Hailing from Auckland, New Zealand, Cooper has achieved…

Influence: 57.03% Fanbase: 40.12% Trending: 65.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 81.89% • Very Strong

As of 2025-09-09

298,597

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:52 UTC

Genres

electronicelectronicchillstepnz electronicdubstep

Biography

Jesse Cooper, the mastermind behind Mt Eden, has made a significant impact on the global music scene. Hailing from Auckland, New Zealand, Cooper has achieved numerous milestones, such as garnering over 150 million YouTube views, embarking on extensive international tours, and collaborating with top artists and producers. Known for his distinctive sound characterized by dynamic build-ups, intricate drum solos, and powerful drops, Mt Eden's electrifying performances captivate audiences worldwide and push the boundaries of the genre. With a focus on innovation and a relentless pursuit of excellence, Mt Eden is positioned for ongoing success on the international stage.

Top Brand Affinities

Report Date: 2025-09-09

Mt Eden reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, GERMANY. The base is heavily male (76%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (4,039 avg views per post); Youtube layers on depth and replies. The audience sits near iHeartRaves, Air New Zealand, Trancefamily, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mt Eden score 0.10% — Low bucket.

Brand: iHeartRavesBrand: Air New ZealandBrand: Trancefamily

Followers:298,597

Engagements:302

Rate:0.1%

Posts:99

Avg Likes:273

Avg Comments:56

Avg Views:4,039

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 298,597 · Engagements 302 · Rate 0.1% Posts 99 · Views 4,039 · Avg Likes 273 · Avg Comments 56 · Avg Views 4,039	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 35-44: 7% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (13%) GERMANY (7%) INDONESIA (7%) POLAND (4%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (13%), GERMANY (7%)
Platform Engagement	Instagram: 71 avg likes/post · Youtube: 4,039 avg views/post	Best reach: Youtube 4,039 avg views; best engagement: Youtube 202 avg likes

Top Brand Affinities

iHeartRaves

Score: 81.89

Air New Zealand

Score: 36.05

Trancefamily

Score: 24.59

Ableton

Score: 23.30

Pioneer

Score: 14.51

Mixcloud

Score: 14.41

SoundCloud

Score: 8.65

Tomorrowland

Score: 7.29

Beats Electronics

Score: 5.26

WordPress

Score: 4.00

Nvidia

Score: 3.76

Mortal Kombat

Score: 3.72

Brand	Category	Score
iHeartRaves		81.89
Air New Zealand		36.05
Trancefamily		24.59
Ableton		23.30
Pioneer		14.51
Mixcloud		14.41
SoundCloud		8.65
Tomorrowland		7.29
Beats Electronics		5.26
WordPress		4.00
Nvidia		3.76
Mortal Kombat		3.72
Coachella		3.48
A Game of Tones		3.19
Counter-Strike		2.71
Spotify Music		2.67
Geocaching		2.66
Intel		2.66
Emporium		2.61
Heineken		2.58
Aston Martin		2.51
Kodak		2.35
Fujifilm		2.23
Paramount Pictures		2.09
NFL		2.07
Lollapalooza		2.05
Sunnies Studios		2.02
Boeing		1.98
Subaru		1.94
Tinder		1.94
Microsoft		1.94
Mazda		1.91
League of Legends		1.86
Xbox		1.84
Scion		1.83
Lush		1.79
Chrysler		1.78
Ubisoft		1.76
musical.ly		1.72
McLaren		1.72
Lexus		1.71
Red Bull		1.71
KTM		1.65
Grand Theft Auto		1.62
Airbnb		1.58
Showtime		1.56
Gymshark		1.55
Los Angeles Lakers		1.55
Vans		1.55
Warner Bros		1.54