Msaki

Msaki — pop artist from ZA.

Msaki is a talented South African singer-songwriter known for her unique blend of soulful vocals and introspective lyricism. With a captivating stage presence…

Influence: 52.98% Fanbase: 28.22% Trending: 65.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

47,700

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 13:07:31 UTC

Genres

popsouth african popalternativesouth african alternativeelectronicdanceafricanafro soulfolk & traditionalsinger/songwriter

Biography

Msaki is a talented South African singer-songwriter known for her unique blend of soulful vocals and introspective lyricism. With a captivating stage presence and a gift for storytelling through her music, she has quickly established herself as a rising star in the African music scene. Drawing inspiration from her Xhosa heritage and a variety of musical influences, Msaki's sound is a seamless fusion of traditional African rhythms, folk, and contemporary soul.

Her music has garnered critical acclaim and a dedicated fan base, with her debut album "Zaneliza: How the Water Moves" receiving widespread praise for its emotional depth and artistic creativity. Msaki continues to push boundaries and challenge conventions in her music, creating a sound that is both deeply personal and universally relatable. With her soul-stirring performances and thought-provoking songwriting, Msaki is poised to make a lasting impact on the global music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Msaki connects with 25-34 & 18-24 audiences and shows durable traction across SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 11,034 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Msaki moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Msaki score 0.65% — Low bucket.

Followers:47,700

Engagements:308

Rate:0.6%

Posts:15

Avg Likes:280

Avg Comments:32

Avg Views:11,034

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,700 · Engagements 308 · Rate 0.6% Posts 15 · Views 11,034 · Avg Likes 280 · Avg Comments 32 · Avg Views 11,034	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 42% 35-44: 7% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (42%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	SOUTH AFRICA (81%) UNITED STATES (5%) UNITED KINGDOM (2%) ZIMBABWE (2%) KENYA (1%)	Top regions: SOUTH AFRICA (81%), UNITED STATES (5%), UNITED KINGDOM (2%)
Platform Engagement	Youtube: 11,034 avg views/post	Best reach: Youtube 11,034 avg views; best engagement: Youtube 280 avg likes