Ms. Lauryn Hill Brand Affinity ranks highest Amazon Music at 10.31% . Very Strong. Score DMDB 68.65% | Fanbase 64.77%

Ms. Lauryn Hill — pop artist from US.

Lauryn Hill gained recognition as a member of the Fugees before establishing herself as a solo artist with her 1998 debut album, The Miseducation of Lauryn…

Ms. Lauryn Hill

Recognizable

Country: US | Gender: female | Artist ID: 38c51eee-ccbe-477c-90ec-dae1d47508eb

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Genres

pophip popr&b, funk & soulr&burban contemporaryalternative r&bneo soulhip-hop & raphip hopconscious hip hopnew jersey rap

Influential: 68.65% Fanbase: 64.77% Trending: 70.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 10.31% • Very Strong

As of 2025-09-09

2,551,284

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.65% | Fanbase 64.77% | Trending 70.59% | CAREER STAGE: MAINSTREAM

Biography

Lauryn Hill gained recognition as a member of the Fugees before establishing herself as a solo artist with her 1998 debut album, The Miseducation of Lauryn Hill. Known for her blend of rap, soul, and reggae, the album was well-received by critics and younger artists. Despite limited recorded output following its success, Hill's impact on '90s music remained significant.

Raised in South Orange, New Jersey, Hill's early exposure to diverse music genres influenced her musical style. Her involvement in the Fugees, alongside acting endeavors and studies at Columbia University, led to the group's breakthrough with the multi-platinum album, The Score. Hill's solo career began with The Miseducation of Lauryn Hill, which garnered critical acclaim and multiple Grammy Awards. Subsequent years saw Hill facing legal challenges and personal hiatuses, interspersed with occasional music projects and collaborations.

Report Date: 2025-09-09

Ms. Lauryn Hill speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily female (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (226,723 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Amazon Music, Maison Margiela, CNN, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ms. Lauryn Hill score 1.13% — Moderate bucket.

Brand: Amazon MusicBrand: Maison MargielaBrand: CNN

Followers:2,551,284

Engagements:28,882

Rate:1.1%

Posts:211

Avg Likes:28,800

Avg Comments:594

Avg Views:226,723

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,551,284 · Engagements 28,882 · Rate 1.1% Posts 211 · Views 226,723 · Avg Likes 28,800 · Avg Comments 594 · Avg Views 226,723	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 36% 35-44: 14% 13-17: 5%	Largest: 25-34 (42%); next: 18-24 (36%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (44%) BRAZIL (14%) UNITED KINGDOM (5%) FRANCE (3%) CANADA (2%)	Top regions: UNITED STATES (44%), BRAZIL (14%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 26,514 avg likes/post · Tiktok: 0 avg views/post · Youtube: 226,723 avg views/post	Best reach: Youtube 226,723 avg views; best engagement: Instagram 26,514 avg likes

Top Brand Affinities

Amazon Music

Score: 10.31

Maison Margiela

Score: 5.69

CNN

Score: 5.39

Pioneer

Score: 5.34

iHeartRadio Music Awards

Score: 5.33

Loewe

Score: 4.91

NBC

Score: 4.79

Steve Madden

Score: 4.74

Alexander McQueen

Score: 4.30

Hennessy

Score: 4.22

FashionNova

Score: 4.02

SoundCloud

Score: 3.75

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Top Brand Affinities

Brand	Category	Score
Amazon Music		10.31
Maison Margiela		5.69
CNN		5.39
Pioneer		5.34
iHeartRadio Music Awards		5.33
Loewe		4.91
NBC		4.79
Steve Madden		4.74
Alexander McQueen		4.30
Hennessy		4.22
FashionNova		4.02
SoundCloud		3.75
MTV		3.61
Los Angeles Lakers		3.54
Fenty beauty		3.54
shein		3.52
ESPN		3.45
Beats Electronics		3.42
TOM FORD		3.39
Spotify Music		3.22
Timberland		3.21
ASOS		3.20
SheInside		2.85
Fendi		2.78
NBA		2.74
Dr. Martens		2.73
Sneakerhead		2.55
Dolce & Gabbana		2.53
Christian Louboutin		2.44
Showtime		2.40
Matrix		2.37
Coachella		2.35
Nickelodeon		2.35
Target		2.32
ASICS		2.27
Carhartt		2.21
Paramount Pictures		2.16
NFL		2.14
Budweiser		2.11
The North Face		2.10
Kodak		2.09
Walmart		2.08
Forever 21		2.04
Lollapalooza		2.02
Cartier		1.88
Vogue		1.71
New Balance		1.69
Airbnb		1.67
The Olympic Games		1.65
Balenciaga		1.59