Ms. Dynamite

Ms. Dynamite — hip-hop & rap artist from GB.

Ms. Dynamite, born Niomi McLean-Daley, hails from North London and discovered her love for music through reggae and hip-hop. Despite considering careers in…

Influence: 54.27% Fanbase: 34.03% Trending: 64.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

15,900

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 22:38:37 UTC

Genres

hip-hop & raphip-hop/rapeuropeanuk garage

Biography

Ms. Dynamite, born Niomi McLean-Daley, hails from North London and discovered her love for music through reggae and hip-hop. Despite considering careers in teaching and social work, her passion for music led her to a successful collaboration with producer Sticky on her debut single "Boo!" released by Social Circles and London Records. Her debut album, A Little Deeper, produced by Punch, Salaam Remi, Tony Kelly, and Dave Kelly, included popular tracks like "Dy-Na-Mi-Tee" and "It Takes More," earning her the prestigious Mercury Music Prize in 2002, a historic win for a Black female artist.

Following her groundbreaking Mercury Music Prize victory, Ms. Dynamite released her second album, Judgement Days, three years later. The album showcased her growth as an artist and continued to solidify her place in the music industry. Ms. Dynamite's unique blend of reggae, hip-hop, and soul resonated with audiences, establishing her as a pioneering force in the UK music scene.

Top Brand Affinities

Report Date: 2025-09-08

Ms. Dynamite reaches 25-34 & 18-24 audiences concentrated in UNITED KINGDOM, FRANCE, UNITED STATES. The demographic tilt is heavily male (59%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,492,650 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ms. Dynamite score 87.27% — Very Strong bucket.

Followers:15,900

Engagements:13,876

Rate:87.3%

Posts:6

Avg Likes:13,249

Avg Comments:490

Avg Views:1,492,650

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,900 · Engagements 13,876 · Rate 87.3% Posts 6 · Views 1,492,650 · Avg Likes 13,249 · Avg Comments 490 · Avg Views 1,492,650	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 32% 35-44: 15% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (32%) FRANCE (8%) UNITED STATES (6%) SPAIN (5%) GERMANY (4%)	Top regions: UNITED KINGDOM (32%), FRANCE (8%), UNITED STATES (6%)
Platform Engagement	Youtube: 1,492,650 avg views/post	Best reach: Youtube 1,492,650 avg views; best engagement: Youtube 13,249 avg likes