Ms Banks

Ms Banks — r&b, funk & soul artist from GB.

In the world of hip-hop, women are often pressured to diminish themselves to succeed and pitted against each other. Rapper Ms Banks, a confident artist from…

Influence: 57.12% Fanbase: 38.24% Trending: 66.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 38.94% • Very Strong

As of 2025-09-08

1,426,284

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:20 UTC

Genres

r&b, funk & soulr&b/soulhip-hop & raphip-hop/rapuk hip hophip hop

Biography

In the world of hip-hop, women are often pressured to diminish themselves to succeed and pitted against each other. Rapper Ms Banks, a confident artist from South London, rejects this narrative by focusing on her craft and avoiding drama. Known for her sharp lyrics and catchy melodies, she stands out as a shining star in the UK hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-08

Ms Banks indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, KENYA. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 14,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Kurt Geiger, boohoo, True Religion, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Ms Banks when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ms Banks score 0.43% — Low bucket.

Brand: Kurt GeigerBrand: boohooBrand: True Religion

Followers:1,426,284

Engagements:6,126

Rate:0.4%

Posts:755

Avg Likes:6,055

Avg Comments:135

Avg Views:15,155

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,426,284 · Engagements 6,126 · Rate 0.4% Posts 755 · Views 15,155 · Avg Likes 6,055 · Avg Comments 135 · Avg Views 15,155	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 13-17: 6% 35-44: 6%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (16%) KENYA (7%) NIGERIA (6%) GHANA (5%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (16%), KENYA (7%)
Platform Engagement	Instagram: 5,157 avg likes/post · Tiktok: 14,000 avg views/post · Youtube: 1,155 avg views/post	Best reach: Tiktok 14,000 avg views; best engagement: Instagram 5,157 avg likes

Top Brand Affinities

Kurt Geiger

Score: 38.94

boohoo

Score: 21.77

True Religion

Score: 20.03

Palm Angels

Score: 19.06

ITV

Score: 18.70

Beauty Bay

Score: 18.27

MISSGUIDED

Score: 17.69

JACQUEMUS

Score: 17.43

Nasty Gal

Score: 13.63

Amazon Music

Score: 13.52

Mixcloud

Score: 13.19

River Island

Score: 13.08

Brand	Category	Score
Kurt Geiger		38.94
boohoo		21.77
True Religion		20.03
Palm Angels		19.06
ITV		18.70
Beauty Bay		18.27
MISSGUIDED		17.69
JACQUEMUS		17.43
Nasty Gal		13.63
Amazon Music		13.52
Mixcloud		13.19
River Island		13.08
ASOS		11.84
Selfridges		10.90
Ellesse		10.76
Foot Locker		10.27
Hennessy		10.08
Coach		9.27
Maison Margiela		8.84
Marni		8.57
New Era		8.37
Pioneer		8.31
Marks & Spencer		7.74
Vivienne Westwood		7.63
FashionNova		7.55
Acne Studios		7.42
Fenty beauty		7.22
Kiko		6.92
Vauxhall		6.78
Steve Madden		6.68
SoundCloud		6.60
Jimmy Choo		6.19
Pull&Bear		6.11
Champion		5.93
Loewe		5.77
Fendi		5.62
Topshop		5.62
Alexander McQueen		5.41
Primark		5.41
Moncler		5.31
shein		5.19
MTV		4.90
Beats Electronics		4.74
Superdry		4.59
NARS Cosmetics		4.50
iHeartRadio Music Awards		4.45
TOM FORD		4.44
CNN		4.40
AliExpress		4.32
Marc Jacobs		4.29