Mr. Scruff
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
69,371
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:11:11 UTC
Genres
Biography
Over the years, Mr. Scruff has evolved his sound, from sample-heavy productions to more electro-funk-leaning works like Friendly Bacteria (2014), which featured guest vocals and a heavier bass-driven sound. His third album, Trouser Jazz (2002), was a commercial success, reaching the Top 30 of the U.K. albums chart. With a knack for genre-blurring sets and a penchant for quirky collaborations, Mr. Scruff continues to push boundaries in the electronic music scene.
Mr. Scruff reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily male (76%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (15,774 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, MOOG, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,371 · Engagements 677 · Rate 1.0% Posts 483 · Views 15,774 · Avg Likes 660 · Avg Comments 75 · Avg Views 15,774 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 33% 35-44: 17% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (33%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (14%) CANADA (5%) BRAZIL (4%) MEXICO (3%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (14%), CANADA (5%) |
| Platform Engagement | Instagram: 493 avg likes/post · Youtube: 15,774 avg views/post | Best reach: Youtube 15,774 avg views; best engagement: Instagram 493 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Ableton
Pioneer
Tate Modern
SoundCloud
Sennheiser
Morrisons
Beats Electronics
Sainsbury's
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 205.28 | |
| MOOG | 58.18 | |
| Akai | 39.70 | |
| Ableton | 39.45 | |
| Pioneer | 32.92 | |
| Tate Modern | 17.80 | |
| SoundCloud | 16.21 | |
| Sennheiser | 14.71 | |
| Morrisons | 11.44 | |
| Beats Electronics | 11.06 | |
| Sainsbury's | 8.64 | |
| Amazon Music | 7.54 | |
| Selfridges | 7.08 | |
| Carlsberg | 7.03 | |
| Vauxhall | 6.87 | |
| Stüssy | 6.66 | |
| Guinness | 6.53 | |
| Spotify Music | 6.29 | |
| Sega | 5.60 | |
| Carhartt | 5.52 | |
| BBC | 5.49 | |
| ALDI | 5.29 | |
| Tesco | 5.20 | |
| Kickstarter | 5.03 | |
| Pilsner Urquell | 4.86 | |
| Warner Bros | 4.53 | |
| Columbia Pictures | 4.21 | |
| Aperol | 4.18 | |
| Emporium | 3.80 | |
| Olympus | 3.61 | |
| Philips | 3.42 | |
| Kodak | 3.35 | |
| Garnier | 3.27 | |
| Campari | 3.27 | |
| Showtime | 3.22 | |
| Sunnies Studios | 3.10 | |
| Dr. Martens | 2.91 | |
| Lego | 2.84 | |
| Martini | 2.76 | |
| Polaroid | 2.75 | |
| Lush | 2.72 | |
| Baileys | 2.58 | |
| Airbnb | 2.50 | |
| Tinder | 2.42 | |
| Tomorrowland | 2.36 | |
| Topshop | 2.26 | |
| Pantone Inc | 2.24 | |
| New Balance | 2.19 | |
| Sneakerhead | 2.08 | |
| Heineken | 2.07 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 08:00 UTC | Mr. Scruff | Hare & Hounds | Birmingham, United Kingdom | |
| 2025-12-15 00:00 UTC | Mr. Scruff | Hare & Hounds Kings Heath | Birmingham, United Kingdom |
