Mr. Probz

Mr. Probz — r&b, funk & soul artist from NL.

In 2013, Mr. Probz gained fame in The Netherlands with his acoustic rendition of Waves, which became a massive hit. Following a Grammy nomination, he…

Influence: 54.39% Fanbase: 56.21% Trending: 53.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 41.87% • Very Strong

As of 2025-09-09

201,578

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:47 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&bhip-hop & raphip-hop/rapdutch hip hopelectronictropical house

Biography

In 2013, Mr. Probz gained fame in The Netherlands with his acoustic rendition of Waves, which became a massive hit. Following a Grammy nomination, he collaborated with notable hip hop and electronic artists like 50 Cent, T.I., and Armin van Buuren, solidifying his place in the music industry.

In 2015, Mr. Probz released the multi-platinum single Nothing Really Matters, featuring remixes by Afrojack. He was recognized as one of Billboard Magazine’s Top 10 dance/electronic artists, alongside industry giants like David Guetta and Calvin Harris. His diverse musical style has spanned hip hop, pop, and soul, leading to solo releases and a documentary, ‘Against The Stream’, chronicling his journey to global success.

Top Brand Affinities

Report Date: 2025-09-09

Mr. Probz indexes high with fans in the 25-34 range in NETHERLANDS, UNITED STATES, BRAZIL. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 6,615 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Trancefamily, Efteling, SUSHISAMBA, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mr. Probz when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr. Probz score 3.28% — Very Strong bucket.

Brand: TrancefamilyBrand: EftelingBrand: SUSHISAMBA

Followers:201,578

Engagements:6,615

Rate:3.3%

Posts:961

Avg Likes:6,615

Avg Comments:95

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 201,578 · Engagements 6,615 · Rate 3.3% Posts 961 · Views 0 · Avg Likes 6,615 · Avg Comments 95 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 27% 35-44: 18% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (27%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	NETHERLANDS (29%) UNITED STATES (14%) BRAZIL (8%) UNITED KINGDOM (4%) ITALY (3%)	Top regions: NETHERLANDS (29%), UNITED STATES (14%), BRAZIL (8%)
Platform Engagement	Instagram: 6,615 avg likes/post	best engagement: Instagram 6,615 avg likes

Top Brand Affinities

Trancefamily

Score: 41.87

Efteling

Score: 34.94

SUSHISAMBA

Score: 20.30

Mixcloud

Score: 19.71

Amstel

Score: 19.69

Pioneer

Score: 16.94

Tomorrowland

Score: 15.24

Hema

Score: 14.90

Akai

Score: 13.14

Audemars Piguet

Score: 13.10

Jumeirah

Score: 12.26

KLM

Score: 10.82

Brand	Category	Score
Trancefamily		41.87
Efteling		34.94
SUSHISAMBA		20.30
Mixcloud		19.71
Amstel		19.69
Pioneer		16.94
Tomorrowland		15.24
Hema		14.90
Akai		13.14
Audemars Piguet		13.10
Jumeirah		12.26
KLM		10.82
Dom Pérignon		10.66
Montecristo		9.74
Ableton		8.99
Pro Tools		8.54
Grey Goose		7.52
Amazon Music		7.43
JACQUEMUS		6.91
Moët & Chandon		6.86
Stone Island		6.19
Hennessy		6.16
MISSGUIDED		6.03
KARL LAGERFELD		5.86
Dsquared		5.81
SoundCloud		5.50
Four Seasons		5.45
Dolce & Gabbana		5.33
BALMAIN		5.29
Beats Electronics		5.27
Patek Philippe		4.90
TOM FORD		4.86
boohoo		4.80
Loewe		4.70
NBC		4.50
Rolls-Royce		4.46
Hermès		4.33
Hublot		4.32
Spotify Music		4.16
Bulgari		3.98
CNN		3.98
Philips		3.83
MTV		3.66
Harrods		3.60
Kodak		3.37
Timberland		3.28
Bacardi		3.23
Heineken		2.99
New Balance		2.97
Red Bull		2.92