Mr.Children Brand Affinity ranks highest Isetan at 22.45% . Very Strong. Score DMDB 66.96% | Fanbase 72.11%

Mr.Children — pop artist from JP.

Mr.Children is a Japanese rock band consisting of four members signed to the Engine label. Formed in 1989, the band is commonly referred to as "Misuchiru" and…

Mr.Children

Recognizable

Country: JP | Artist ID: 11e81bcb-7190-89e4-bcb4-a0369fe50396

Find Artist

Genres

popj-popclassic j-poppopasian poprockj-rockpop rock

Influential: 66.96% Fanbase: 72.11% Trending: 64.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 22.45% • Very Strong

As of 2025-09-09

1,947,166

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.96% | Fanbase 72.11% | Trending 64.38% | CAREER STAGE: MAINSTREAM

Biography

Mr.Children is a Japanese rock band consisting of four members signed to the Engine label. Formed in 1989, the band is commonly referred to as "Misuchiru" and their record label is Toys Factory. They have an official fan club called "FATHER & MOTHER."

Report Date: 2025-09-09

Mr.Children reaches 18-24 & 25-34 audiences concentrated in JAPAN, TAIWAN, INDONESIA. The demographic tilt is heavily male (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 473,589 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Isetan, Snoopy And The Peanuts Gang, UNIQLO suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr.Children score 1.73% — Moderate bucket.

Brand: IsetanBrand: Snoopy And The Peanuts GangBrand: UNIQLO

Followers:1,947,166

Engagements:33,631

Rate:1.7%

Posts:372

Avg Likes:33,014

Avg Comments:846

Avg Views:473,589

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,947,166 · Engagements 33,631 · Rate 1.7% Posts 372 · Views 473,589 · Avg Likes 33,014 · Avg Comments 846 · Avg Views 473,589	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 37% 35-44: 14% 13-17: 6%	Largest: 18-24 (38%); next: 25-34 (37%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	JAPAN (75%) TAIWAN (7%) INDONESIA (3%) HONG KONG SAR CHINA (2%) SOUTH KOREA (2%)	Top regions: JAPAN (75%), TAIWAN (7%), INDONESIA (3%)
Platform Engagement	Instagram: 23,487 avg likes/post · Youtube: 473,589 avg views/post	Best reach: Youtube 473,589 avg views; best engagement: Instagram 23,487 avg likes

Top Brand Affinities

Isetan

Score: 22.45

Snoopy And The Peanuts Gang

Score: 11.77

UNIQLO

Score: 9.17

Shake Shack

Score: 8.18

Hitachi

Score: 7.88

Olympus

Score: 7.14

Acne Studios

Score: 7.08

Maison Margiela

Score: 6.49

Panasonic

Score: 6.28

Loewe

Score: 5.02

The North Face

Score: 4.80

Stüssy

Score: 4.71

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Isetan		22.45
Snoopy And The Peanuts Gang		11.77
UNIQLO		9.17
Shake Shack		8.18
Hitachi		7.88
Olympus		7.14
Acne Studios		7.08
Maison Margiela		6.49
Panasonic		6.28
Loewe		5.02
The North Face		4.80
Stüssy		4.71
Shiseido		4.50
New Balance		4.41
Bandai Namco		4.33
UGG		4.02
ASICS		4.00
IKEA		3.83
Tiffany		3.53
UberEATS		3.38
MINI		3.25
Pokemon		3.22
Converse		2.95
Costco		2.95
Lindt		2.79
GAP		2.78
Starbucks		2.74
Gundam		2.64
Montblanc		2.63
Bulgari		2.60
Dr. Martens		2.37
Mazda		2.29
Tiffany & Co		2.28
Christian Dior		2.28
LEGOLAND		2.01
Hermès		1.96
Fujifilm		1.91
Amazon		1.89
Pixar		1.84
Star Wars		1.79
Walt Disney		1.65
Apple		1.63
Reebok		1.47
Lego		1.43
Chanel		1.38
Lexus		1.38
Supreme		1.36
Cartier		1.35
Sony		1.30
Yves Saint Laurent		1.27