Mr. Big

Mr. Big — rock artist from US.

Mr. Big, a standout "shredder" pop metal band known for their instrumental prowess and emphasis on songwriting, was formed in 1988 by bassist Billy Sheehan…

Influence: 62.01% Fanbase: 48.31% Trending: 68.86% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

253,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 04:10:15 UTC

Genres

rockrockalbum rockhard rockpop rockmetalglam metal

Biography

Mr. Big, a standout "shredder" pop metal band known for their instrumental prowess and emphasis on songwriting, was formed in 1988 by bassist Billy Sheehan after leaving David Lee Roth's band. The quartet, also featuring Paul Gilbert, Pat Torpey, and Eric Martin, quickly found success in Japan with their self-titled debut in 1989. Despite limited mainstream success in the U.S., Mr. Big continued to thrive overseas, releasing albums like Lean into It and Bump Ahead before disbanding in 2002.

In 2009, the original lineup reunited to celebrate their 20th anniversary, releasing the concert album Back to Budokan and new studio albums like What If and ...The Stories We Could Tell. Since reuniting in 2010, Mr. Big has continued to release new music, with their latest album Defying Gravity in 2017 marking their ninth studio release overall. The band's legacy remains strong, with a blend of virtuosic musicianship and memorable songwriting continuing to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Mr. Big stands out with 25-34 & 18-24 audiences across INDONESIA, BRAZIL, UNITED STATES. The profile is heavily male (67%), and content lands hardest on Youtube, where posts average 22,403 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mr. Big a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr. Big score 0.43% — Low bucket.

Followers:253,000

Engagements:1,089

Rate:0.4%

Posts:133

Avg Likes:1,052

Avg Comments:36

Avg Views:22,403

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 253,000 · Engagements 1,089 · Rate 0.4% Posts 133 · Views 22,403 · Avg Likes 1,052 · Avg Comments 36 · Avg Views 22,403	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 35% 35-44: 16% 45-64: 5%	Largest: 25-34 (40%); next: 18-24 (35%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	INDONESIA (30%) BRAZIL (13%) UNITED STATES (9%) PHILIPPINES (6%) JAPAN (5%)	Top regions: INDONESIA (30%), BRAZIL (13%), UNITED STATES (9%)
Platform Engagement	Youtube: 22,403 avg views/post	Best reach: Youtube 22,403 avg views; best engagement: Youtube 1,052 avg likes