Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
82,604
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:53 UTC
Genres
Biography
Supported by the likes of Skream, Disclosure, and Chris Lake, MPH's trajectory points to a future as a superstar in the genre. With a SOLD OUT headline show in Los Angeles and a string of sell-out tours under his belt, MPH's sky-high potential is undeniable. The excitement surrounding his career suggests that he is on the brink of solidifying his status as a major player in the UK Garage scene.
MPH converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, AUSTRALIA. Audience shape is heavily male (84%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 20,850 avg views per post, with supportive conversation on Instagram. Shared audience with Mixcloud, Pioneer, Ableton underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 82,604 · Engagements 9,062 · Rate 11.0% Posts 213 · Views 20,850 · Avg Likes 8,404 · Avg Comments 391 · Avg Views 20,850 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 34% 35-44: 5% 13-17: 5% |
Largest: 18-24 (54%); next: 25-34 (34%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED KINGDOM (52%) UNITED STATES (19%) AUSTRALIA (6%) RUSSIA (6%) UKRAINE (4%) |
Top regions: UNITED KINGDOM (52%), UNITED STATES (19%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 6,577 avg likes/post · Tiktok: 20,850 avg views/post | Best reach: Tiktok 20,850 avg views; best engagement: Instagram 6,577 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
iHeartRaves
SoundCloud
Akai
MOOG
Vauxhall
Amazon Music
Spotify Music
Sennheiser
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 148.87 | |
| Pioneer | 85.45 | |
| Ableton | 70.16 | |
| iHeartRaves | 58.87 | |
| SoundCloud | 43.60 | |
| Akai | 28.12 | |
| MOOG | 19.74 | |
| Vauxhall | 16.55 | |
| Amazon Music | 14.82 | |
| Spotify Music | 11.80 | |
| Sennheiser | 11.53 | |
| Tomorrowland | 11.35 | |
| Beats Electronics | 10.45 | |
| Jagermeister | 8.41 | |
| Pro Tools | 7.79 | |
| Stüssy | 6.93 | |
| Coachella | 5.94 | |
| Tesco | 4.38 | |
| BBC | 4.01 | |
| Lollapalooza | 3.85 | |
| Urban Outfitters | 3.30 | |
| Hennessy | 2.98 | |
| Guinness | 2.89 | |
| Carhartt | 2.71 | |
| Red Bull | 2.70 | |
| Monster Beverage | 2.59 | |
| Supreme | 2.48 | |
| The North Face | 2.47 | |
| Tinder | 2.45 | |
| Mulberry | 2.36 | |
| ASOS | 2.36 | |
| Dr. Martens | 2.07 | |
| McLaren | 1.94 | |
| Sunnies Studios | 1.90 | |
| Chrysler | 1.87 | |
| A Game of Tones | 1.86 | |
| Warner Bros | 1.85 | |
| Budweiser | 1.83 | |
| Kodak | 1.80 | |
| Gymshark | 1.75 | |
| Showtime | 1.68 | |
| Polo Ralph Lauren | 1.68 | |
| Heineken | 1.68 | |
| Sneakerhead | 1.67 | |
| Polaroid | 1.63 | |
| Vans | 1.59 | |
| Reebok | 1.58 | |
| Sony | 1.53 | |
| Los Angeles Lakers | 1.51 | |
| New Balance | 1.51 |
Official Profiles
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LoginArtist: MPH
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 03:00 UTC | Countdown 2025 | Los Angeles Convention Center | Los Angeles, United States | — |
