MOZGI

MOZGI — pop artist from UA.

Led by songwriter Potap, the Ukrainian brutal band delivers high-energy performances that captivate stadiums. Their EDM sound and trendy TikTok challenges…

Influence: 56.25% Fanbase: 52.35% Trending: 58.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lenovo • 3.01% • Very Strong

As of 2025-09-08

906,999

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:12:02 UTC

Genres

poppoprussian popukrainian popmainstream pophip-hop & rapukrainian hip hop

Biography

Led by songwriter Potap, the Ukrainian brutal band delivers high-energy performances that captivate stadiums. Their EDM sound and trendy TikTok challenges attract millions of views, while their stylish, sometimes psychedelic music videos, like the Berlin Music Video Awards shortlisted "Polube," showcase their unique aesthetic.

Top Brand Affinities

Report Date: 2025-09-08

MOZGI is already in the conversation with 18-24 & 25-34 audiences in UKRAINE, RUSSIA, UNITED STATES. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (95,623 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Lenovo, Bershka, Dolce & Gabbana points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MOZGI score 0.12% — Low bucket.

Brand: LenovoBrand: BershkaBrand: Dolce & Gabbana

Followers:906,999

Engagements:1,049

Rate:0.1%

Posts:453

Avg Likes:963

Avg Comments:132

Avg Views:95,623

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 906,999 · Engagements 1,049 · Rate 0.1% Posts 453 · Views 95,623 · Avg Likes 963 · Avg Comments 132 · Avg Views 95,623	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 30% 13-17: 10% 35-44: 9%	Largest: 18-24 (49%); next: 25-34 (30%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UKRAINE (49%) RUSSIA (29%) UNITED STATES (5%) BELARUS (2%) KAZAKHSTAN (2%)	Top regions: UKRAINE (49%), RUSSIA (29%), UNITED STATES (5%)
Platform Engagement	Instagram: 223 avg likes/post · Youtube: 95,623 avg views/post	Best reach: Youtube 95,623 avg views; best engagement: Youtube 740 avg likes

Top Brand Affinities

Lenovo

Score: 3.01

Bershka

Score: 2.14

Dolce & Gabbana

Score: 1.88

Victoria's Secret

Score: 1.71

Pepsi

Score: 1.58

Tesla Motors

Score: 1.39

Yves Saint Laurent

Score: 1.37

musical.ly

Score: 1.28

Balenciaga

Score: 1.28

Paypal

Score: 1.24

Xiaomi

Score: 1.23

Versace

Score: 1.17

Brand	Category	Score
Lenovo		3.01
Bershka		2.14
Dolce & Gabbana		1.88
Victoria's Secret		1.71
Pepsi		1.58
Tesla Motors		1.39
Yves Saint Laurent		1.37
musical.ly		1.28
Balenciaga		1.28
Paypal		1.24
Xiaomi		1.23
Versace		1.17
H&M		1.17
BBC		1.16
Prada		1.16
BMW		1.16
Volvo		1.07
Guess		1.04
Snapseed		1.03
McDonald's		1.02
Mitsubishi		1.01
Christian Dior		1.01
Coca-Cola		0.99
Pandora		0.98
Puma		0.91
Maybelline		0.86
Louis Vuitton		0.84
Red Bull		0.81
Vogue		0.80
Volkswagen		0.80
SoundCloud		0.78
Gucci		0.74
Nissan		0.73
Polaroid		0.72
Audi		0.67
Subaru		0.66
Zara		0.66
Lamborghini		0.65
Ford		0.63
Mercedes-Benz		0.63
National Geographic		0.63
Porsche		0.61
Travelgram		0.58
HBO		0.58
Adidas		0.57
PlayStation		0.54
Apple		0.52
Marvel Entertainment		0.52
Samsung Group		0.51
Chevrolet		0.47