Movimiento Original
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,202,400
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:41 UTC
Genres
Biography
Movimiento Original maintains consistent pull among 18-24 & 25-34 audiences across CHILE, COLOMBIA, MEXICO. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 4,721 avg views per post; Instagram functions as the community touchpoint. Affinity with Movistar, Falabella, LATAM makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,202,400 · Engagements 3,211 · Rate 0.3% Posts 1,353 · Views 8,790 · Avg Likes 3,180 · Avg Comments 103 · Avg Views 8,790 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 30% 13-17: 5% 35-44: 3% |
Largest: 18-24 (60%); next: 25-34 (30%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
CHILE (46%) COLOMBIA (14%) MEXICO (11%) ECUADOR (8%) PERU (6%) |
Top regions: CHILE (46%), COLOMBIA (14%), MEXICO (11%) |
| Platform Engagement | Instagram: 2,351 avg likes/post · Tiktok: 4,721 avg views/post · Youtube: 4,069 avg views/post | Best reach: Tiktok 4,721 avg views; best engagement: Instagram 2,351 avg likes |
Top Brand Affinities
Movistar
Falabella
LATAM
DC Shoes
Suavecito
Lollapalooza
VidaSana
Pioneer
Cafecito
Ableton
Red Bull
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Movistar | 41.57 | |
| Falabella | 30.72 | |
| LATAM | 9.30 | |
| DC Shoes | 9.29 | |
| Suavecito | 8.88 | |
| Lollapalooza | 8.65 | |
| VidaSana | 7.32 | |
| Pioneer | 6.39 | |
| Cafecito | 5.07 | |
| Ableton | 4.34 | |
| Red Bull | 3.11 | |
| Spotify Music | 2.70 | |
| Beats Electronics | 2.10 | |
| musical.ly | 2.07 | |
| Heineken | 1.74 | |
| Transformers | 1.66 | |
| GoPro | 1.60 | |
| Mazda | 1.45 | |
| Mitsubishi | 1.41 | |
| NBA | 1.28 | |
| Puma | 1.26 | |
| Sony | 1.24 | |
| FIFA | 1.22 | |
| Subaru | 1.20 | |
| Huawei | 1.19 | |
| Los Angeles Lakers | 1.14 | |
| SoundCloud | 1.13 | |
| Reebok | 1.11 | |
| Suzuki | 1.07 | |
| Guess | 1.06 | |
| Vans | 1.05 | |
| Marvel | 1.01 | |
| Pepsi | 0.99 | |
| Hyundai | 0.99 | |
| Coca-Cola | 0.97 | |
| Canon | 0.92 | |
| Nissan | 0.90 | |
| Lamborghini | 0.89 | |
| Nikon | 0.88 | |
| Converse | 0.87 | |
| Marvel Entertainment | 0.87 | |
| Adidas | 0.86 | |
| Yamaha | 0.86 | |
| Netflix | 0.83 | |
| Honda | 0.83 | |
| Adobe | 0.80 | |
| Universal | 0.80 | |
| Nintendo | 0.79 | |
| Pokemon | 0.78 | |
| Nike | 0.77 |
Official Profiles
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LoginArtist: Movimiento Original
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Top 10 Songs Played Today
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Total Streams (2025-09-11)
Total: 1,431,951
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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1,431,860 | 99.99% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 06:00 UTC | Movimiento Original | Sydenham Underpass | Christchurch, New Zealand | |
| 2025-12-14 05:00 UTC | Movimiento Original | Studio the Venue | Auckland, New Zealand |















