Movimiento Original Brand Affinity ranks highest Movistar at 41.57% . Very Strong. Score DMDB 55.19% | Fanbase 41.10%

Movimiento Original — rock artist from CL.

Movimiento Original is a Chilean Hip Hop - Reggae group consisting of Camilo Flores "Aerstame," Francisco Rojas "Stailok," and Ale Díaz "DJ Acres." Known for…

Movimiento Original

Established

Country: CL | Gender: male | Artist ID: 11e81bba-7cd0-0e6c-9535-a0369fe50396

Find Artist

Genres

rockchilean rockhip-hop & raphip-hop/raprap chilenocontemporary hip hophip hopreggaereggae en espanoldancehall

Influential: 55.19% Fanbase: 41.10% Trending: 62.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 41.57% • Very Strong

As of 2025-09-09

1,202,400

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.19% | Fanbase 41.10% | Trending 62.23% | CAREER STAGE: MID_LEVEL

Biography

Movimiento Original is a Chilean Hip Hop - Reggae group consisting of Camilo Flores "Aerstame," Francisco Rojas "Stailok," and Ale Díaz "DJ Acres." Known for blending rap with reggae instrumentals and combining metric flow with melodic vocals, the trio has been active for over 10 years. They are recognized as a significant and influential presence in Latin American and Spanish-speaking urban music scenes.

Report Date: 2025-09-09

Movimiento Original maintains consistent pull among 18-24 & 25-34 audiences across CHILE, COLOMBIA, MEXICO. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 4,721 avg views per post; Instagram functions as the community touchpoint. Affinity with Movistar, Falabella, LATAM makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Movimiento Original score 0.27% — Low bucket.

Brand: MovistarBrand: FalabellaBrand: LATAM

Followers:1,202,400

Engagements:3,211

Rate:0.3%

Posts:1,353

Avg Likes:3,180

Avg Comments:103

Avg Views:8,790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,202,400 · Engagements 3,211 · Rate 0.3% Posts 1,353 · Views 8,790 · Avg Likes 3,180 · Avg Comments 103 · Avg Views 8,790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 30% 13-17: 5% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (30%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	CHILE (46%) COLOMBIA (14%) MEXICO (11%) ECUADOR (8%) PERU (6%)	Top regions: CHILE (46%), COLOMBIA (14%), MEXICO (11%)
Platform Engagement	Instagram: 2,351 avg likes/post · Tiktok: 4,721 avg views/post · Youtube: 4,069 avg views/post	Best reach: Tiktok 4,721 avg views; best engagement: Instagram 2,351 avg likes

Top Brand Affinities

Movistar

Score: 41.57

Falabella

Score: 30.72

LATAM

Score: 9.30

DC Shoes

Score: 9.29

Suavecito

Score: 8.88

Lollapalooza

Score: 8.65

VidaSana

Score: 7.32

Pioneer

Score: 6.39

Cafecito

Score: 5.07

Ableton

Score: 4.34

Red Bull

Score: 3.11

Spotify Music

Score: 2.70

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Top Brand Affinities

Brand	Category	Score
Movistar		41.57
Falabella		30.72
LATAM		9.30
DC Shoes		9.29
Suavecito		8.88
Lollapalooza		8.65
VidaSana		7.32
Pioneer		6.39
Cafecito		5.07
Ableton		4.34
Red Bull		3.11
Spotify Music		2.70
Beats Electronics		2.10
musical.ly		2.07
Heineken		1.74
Transformers		1.66
GoPro		1.60
Mazda		1.45
Mitsubishi		1.41
NBA		1.28
Puma		1.26
Sony		1.24
FIFA		1.22
Subaru		1.20
Huawei		1.19
Los Angeles Lakers		1.14
SoundCloud		1.13
Reebok		1.11
Suzuki		1.07
Guess		1.06
Vans		1.05
Marvel		1.01
Pepsi		0.99
Hyundai		0.99
Coca-Cola		0.97
Canon		0.92
Nissan		0.90
Lamborghini		0.89
Nikon		0.88
Converse		0.87
Marvel Entertainment		0.87
Adidas		0.86
Yamaha		0.86
Netflix		0.83
Honda		0.83
Adobe		0.80
Universal		0.80
Nintendo		0.79
Pokemon		0.78
Nike		0.77