Move 78

Move 78 — r&b, funk & soul artist from DE.

Move 78, a Berlin-based band, blends improvised jazz with UK hip-hop influences. The band draws its name from a pivotal move made by world Go champion Lee…

Influence: 49.73% Fanbase: 21.26% Trending: 63.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 196.87% • Very Strong

As of 2025-09-08

2,862

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:30 UTC

Genres

r&b, funk & soulindie souljazz & standardsindie jazzuk contemporary jazzjazz

Biography

Move 78, a Berlin-based band, blends improvised jazz with UK hip-hop influences. The band draws its name from a pivotal move made by world Go champion Lee Sedol against the AlphaGo computer program, symbolizing human adaptation in a technology-driven world.

Since 2021, Move 78 has released three studio albums, including "The Algorithm Smiles Upon You" and "Grains," receiving national radio play and over 20 million streams worldwide. For bookings and press inquiries, contact [email protected] or visit https://earth-agency.com/artists/move-78/.

Top Brand Affinities

Report Date: 2025-09-08

Move 78 performs best with fans in the 25-34 range, concentrated in UNITED KINGDOM, GERMANY, UNITED STATES. Audience composition is heavily male (74%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 63 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, MOOG, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Move 78 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Move 78 score 2.20% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:2,862

Engagements:63

Rate:2.2%

Posts:138

Avg Likes:63

Avg Comments:9

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,862 · Engagements 63 · Rate 2.2% Posts 138 · Views 0 · Avg Likes 63 · Avg Comments 9 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 26% 18-24: 16% 45-64: 9%	Largest: 25-34 (47%); next: 35-44 (26%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (25%) GERMANY (23%) UNITED STATES (16%) AUSTRALIA (3%) FRANCE (3%)	Top regions: UNITED KINGDOM (25%), GERMANY (23%), UNITED STATES (16%)
Platform Engagement	Instagram: 63 avg likes/post	best engagement: Instagram 63 avg likes

Top Brand Affinities

Mixcloud

Score: 196.87

MOOG

Score: 99.66

Akai

Score: 98.44

Ableton

Score: 65.51

Beats Electronics

Score: 27.06

Ampeg

Score: 24.58

Pioneer

Score: 18.13

SoundCloud

Score: 16.23

DHL

Score: 14.54

Amazon Music

Score: 12.37

Spotify Music

Score: 10.84

Sennheiser

Score: 9.62

Brand	Category	Score
Mixcloud		196.87
MOOG		99.66
Akai		98.44
Ableton		65.51
Beats Electronics		27.06
Ampeg		24.58
Pioneer		18.13
SoundCloud		16.23
DHL		14.54
Amazon Music		12.37
Spotify Music		10.84
Sennheiser		9.62
Carhartt		8.78
Tate Modern		7.06
Selfridges		6.44
Pilsner Urquell		5.99
Columbia Pictures		5.91
Sega		5.68
Kodak		5.12
Heinz		4.49
BBC		4.45
Fujifilm		4.34
eBay		4.29
Emporium		4.08
Lollapalooza		4.01
Dr. Martens		3.87
Stüssy		3.74
Timberland		3.28
Warner Bros		2.99
Guinness		2.93
Guess		2.83
Transformers		2.65
Matrix		2.56
Coachella		2.48
Budweiser		2.35
Philips		2.32
Adobe		2.27
Polaroid		2.27
NBA		2.25
Geocaching		2.18
The Olympic Games		2.14
KENZO		2.05
musical.ly		2.04
Sunnies Studios		1.96
Armani		1.90
Paypal		1.87
Cartier		1.78
ASICS		1.75
Red Bull		1.75
Jaguar		1.65