Motörhead

Motörhead — rock artist from GB.

Motörhead, led by Lemmy Kilmister, emerged in the late '70s with a loud and fast heavy metal style, distinct from Kilmister's previous work with Hawkwind. The…

Influence: 64.30% Fanbase: 62.31% Trending: 65.29% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 37.33% • Very Strong

As of 2025-09-09

1,391,839

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:52:19 UTC

Genres

rockrockalbum rockhard rockmetalalternative metalmetalspeed metalheavy metal

Biography

Motörhead, led by Lemmy Kilmister, emerged in the late '70s with a loud and fast heavy metal style, distinct from Kilmister's previous work with Hawkwind. The band's energetic sound, characterized by biker-rock elements and punk rock speed, pioneered the genres of speed metal and thrash metal. Despite numerous lineup changes, with Lemmy as the sole consistent member until his passing in 2015, Motörhead maintained their signature aggressive sound throughout their career.

Born Ian Fraiser Kilmister on December 24, 1945, Lemmy's musical journey began in the mid-'60s with various bands before joining Hawkwind as a bassist in 1971. After departing Hawkwind, Lemmy formed Motörhead in 1975, propelling the band to success with albums like "Ace of Spades" and "Overkill." Over the years, Motörhead faced internal tensions and lineup shifts but continued to tour and release albums, culminating in their final offering, "Clean Your Clock," in 2016, following Lemmy's death.

Top Brand Affinities

Report Date: 2025-09-09

Motörhead is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (4,701 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, Diablo, Bonneville points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Motörhead score 0.34% — Low bucket.

Brand: AmpegBrand: DiabloBrand: Bonneville

Followers:1,391,839

Engagements:4,701

Rate:0.3%

Posts:1,609

Avg Likes:4,701

Avg Comments:28

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,391,839 · Engagements 4,701 · Rate 0.3% Posts 1,609 · Views 0 · Avg Likes 4,701 · Avg Comments 28 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 23% 35-44: 22% 45-64: 12%	Largest: 25-34 (41%); next: 18-24 (23%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (21%) BRAZIL (13%) MEXICO (6%) UNITED KINGDOM (5%) INDONESIA (4%)	Top regions: UNITED STATES (21%), BRAZIL (13%), MEXICO (6%)
Platform Engagement	Instagram: 4,701 avg likes/post	best engagement: Instagram 4,701 avg likes

Top Brand Affinities

Ampeg

Score: 37.33

Diablo

Score: 9.00

Bonneville

Score: 8.67

Volcom

Score: 8.25

Pilsner Urquell

Score: 7.35

Jagermeister

Score: 7.33

Jack Daniels

Score: 7.19

Capcom

Score: 5.95

Fallout

Score: 5.76

Sega

Score: 5.38

Harley-Davidson

Score: 5.33

Movistar

Score: 5.23

Brand	Category	Score
Ampeg		37.33
Diablo		9.00
Bonneville		8.67
Volcom		8.25
Pilsner Urquell		7.35
Jagermeister		7.33
Jack Daniels		7.19
Capcom		5.95
Fallout		5.76
Sega		5.38
Harley-Davidson		5.33
Movistar		5.23
Resident Evil		4.63
Comedy Central		4.29
AMC		4.06
NHL		4.05
The Witcher		3.98
Monster Beverage		3.93
Mortal Kombat		3.87
Columbia Pictures		3.81
Budweiser		3.64
Star Wars		3.54
Warner Bros		3.44
Heineken		3.30
Spotify Music		3.20
Gundam		3.17
Lollapalooza		3.06
MTV		3.03
Ducati		2.83
Guinness		2.74
Hot Wheels		2.70
Nintendo		2.50
WWE		2.49
Transformers		2.44
Ubisoft		2.36
Dr. Martens		2.34
Carhartt		2.27
Chrysler		2.25
Paramount Pictures		2.23
Nickelodeon		2.23
DC Entertainment		2.22
Xbox		2.12
Cadillac		2.08
Vans		2.07
Activision Blizzard		2.04
McLaren		2.03
Universal		1.98
HBO		1.96
Chevrolet		1.95
Marvel Entertainment		1.94