Motherfolk
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
12,896
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:35 UTC
Genres
Biography
Despite their goofy persona, Motherfolk tackles heavy topics with a light heart, aiming to create a deep connection with their fans. Known for music that is both danceable and impactful, the band has garnered over 20 million Spotify streams across three studio albums and continues to sell out shows while touring extensively in the U.S.
Motherfolk is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily male (60%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (157 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mapfre, Live Nation, Kroger points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,896 · Engagements 123 · Rate 1.0% Posts 324 · Views 157 · Avg Likes 123 · Avg Comments 3 · Avg Views 157 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 35% 13-17: 6% 35-44: 6% |
Largest: 18-24 (49%); next: 25-34 (35%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (71%) BRAZIL (4%) CANADA (4%) MEXICO (1%) SPAIN (1%) |
Top regions: UNITED STATES (71%), BRAZIL (4%), CANADA (4%) |
| Platform Engagement | Instagram: 118 avg likes/post · Youtube: 157 avg views/post | Best reach: Youtube 157 avg views; best engagement: Instagram 118 avg likes |
Top Brand Affinities
Mapfre
Live Nation
Kroger
IndieGoGo
Warby Parker
Miller Lite
Pro Tools
Madewell
Lollapalooza
T.J. Maxx
Coors
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Mapfre | 25.35 | |
| Live Nation | 23.29 | |
| Kroger | 22.02 | |
| IndieGoGo | 19.94 | |
| Warby Parker | 19.73 | |
| Miller Lite | 13.68 | |
| Pro Tools | 10.20 | |
| Madewell | 9.27 | |
| Lollapalooza | 8.22 | |
| T.J. Maxx | 7.59 | |
| Coors | 7.54 | |
| Amazon Music | 7.39 | |
| Taco Bell | 7.32 | |
| Spotify Music | 7.21 | |
| TOMS | 7.07 | |
| Chick-fil-A | 7.05 | |
| Kickstarter | 6.58 | |
| iHeartRadio Music Awards | 5.66 | |
| Free People | 5.43 | |
| Hot Topic | 5.22 | |
| Busch | 5.17 | |
| Walgreens | 4.97 | |
| Showtime | 4.85 | |
| Pacific Northwest Wonderland | 4.59 | |
| Target | 4.58 | |
| Airbnb | 4.58 | |
| Chipotle Mexican Grill | 4.56 | |
| Anthropologie | 4.54 | |
| Ableton | 4.35 | |
| Bud Light | 4.21 | |
| Margaritaville | 4.14 | |
| Emporium | 3.90 | |
| Verizon | 3.77 | |
| Carhartt | 3.75 | |
| American Eagle | 3.72 | |
| OLD NAVY | 3.68 | |
| Walmart | 3.50 | |
| Chrysler | 3.47 | |
| Heinz | 3.43 | |
| SoundCloud | 3.42 | |
| Oakley | 3.39 | |
| Paramount Pictures | 3.35 | |
| Gatorade | 3.22 | |
| NBC | 3.09 | |
| Polaroid | 2.87 | |
| Abercrombie & Fitch | 2.74 | |
| Kodak | 2.69 | |
| Urban Outfitters | 2.66 | |
| Dr. Martens | 2.64 | |
| Tinder | 2.64 |
Official Profiles
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LoginArtist: Motherfolk
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Motherfolk | HI-FI | Indianapolis, United States | |
| 2025-12-14 03:00 UTC | Kevin Devine, Motherfolk, The Silkies | Bogarts | Cincinnati, United States |
