Motel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
327,059
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:31 UTC
Genres
Biography
Motel performs best with fans in the 18-24 range, concentrated in MEXICO, PERU, COLOMBIA. Audience composition is female-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 599,006 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Aeromexico, Ampeg, Pro Tools, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Motel is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 327,059 · Engagements 3,621 · Rate 1.1% Posts 1,386 · Views 603,628 · Avg Likes 3,447 · Avg Comments 166 · Avg Views 603,628 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 33% 35-44: 4% 13-17: 4% |
Largest: 18-24 (58%); next: 25-34 (33%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
MEXICO (64%) PERU (7%) COLOMBIA (5%) UNITED STATES (5%) ECUADOR (3%) |
Top regions: MEXICO (64%), PERU (7%), COLOMBIA (5%) |
| Platform Engagement | Instagram: 653 avg likes/post · Tiktok: 4,622 avg views/post · Youtube: 599,006 avg views/post | Best reach: Youtube 599,006 avg views; best engagement: Youtube 2,426 avg likes |
Top Brand Affinities
Aeromexico
Ampeg
Pro Tools
Univision
Akg
MOOG
Sennheiser
Cafecito
Ableton
Amazon Music
Suavecito
Movistar
| Brand | Category | Score |
|---|---|---|
| Aeromexico | 52.91 | |
| Ampeg | 22.60 | |
| Pro Tools | 16.12 | |
| Univision | 15.77 | |
| Akg | 14.90 | |
| MOOG | 14.66 | |
| Sennheiser | 10.24 | |
| Cafecito | 9.59 | |
| Ableton | 9.39 | |
| Amazon Music | 7.58 | |
| Suavecito | 6.37 | |
| Movistar | 6.13 | |
| Pepsi | 4.23 | |
| VidaSana | 3.52 | |
| Pull&Bear | 3.51 | |
| Nickelodeon | 3.46 | |
| Snoopy And The Peanuts Gang | 2.95 | |
| MTV | 2.95 | |
| Mitsubishi | 2.66 | |
| Timberland | 2.53 | |
| Hot Wheels | 2.45 | |
| Lollapalooza | 2.44 | |
| Warner Bros | 2.39 | |
| Coca-Cola | 2.28 | |
| Pixar | 2.24 | |
| Spotify Music | 2.10 | |
| Tomorrowland | 2.09 | |
| Bershka | 2.04 | |
| Transformers | 1.93 | |
| Jack Daniels | 1.89 | |
| Bellagio | 1.78 | |
| Coachella | 1.77 | |
| shein | 1.75 | |
| Heineken | 1.73 | |
| Levi's | 1.67 | |
| Vans | 1.56 | |
| DC Entertainment | 1.56 | |
| Fujifilm | 1.56 | |
| Forever 21 | 1.54 | |
| Pandora | 1.53 | |
| Walmart | 1.53 | |
| Ray-Ban | 1.52 | |
| SheInside | 1.50 | |
| Jaguar | 1.46 | |
| Vogue | 1.44 | |
| SoundCloud | 1.43 | |
| Converse | 1.42 | |
| OREO | 1.42 | |
| Pokemon Go | 1.40 | |
| Ferrero | 1.34 |
Official Profiles
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LoginArtist: Motel
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















