Moss Kena

Moss Kena — r&b, funk & soul artist from GB.

The British singer-songwriter has garnered praise from notable figures like Kendrick Lamar, Elton John, Zane Lowe, and Lenny Kravitz. With hits like…

Influence: 50.65% Fanbase: 21.29% Trending: 65.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KaDeWe • 45.64% • Very Strong

As of 2025-09-09

103,497

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:02 UTC

Genres

r&b, funk & soulr&b/souluk contemporary r&bsoul

Biography

The British singer-songwriter has garnered praise from notable figures like Kendrick Lamar, Elton John, Zane Lowe, and Lenny Kravitz. With hits like 'Fireworks' and 'Forgot How To Love', Moss has seen tremendous success, touring with artists such as Bastille, Lewis Capaldi, Rita Ora, and Jess Glynne. His captivating performances and clear vocal talent have resonated with audiences worldwide. In 2023, Moss began sharing personal struggles with addiction, and in 2024, he performed at Germany's largest NYE TV show, The Brandenburg Gate, and joined 'Clock Clock' on their sold-out tour, while also supporting James Arthur on a major TV show and releasing his latest single 'California Lover'.

Top Brand Affinities

Report Date: 2025-09-09

Moss Kena resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, GERMANY. The demographic is female-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,655 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with KaDeWe, ITV, Commerzbank maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moss Kena score 0.30% — Low bucket.

Brand: KaDeWeBrand: ITVBrand: Commerzbank

Followers:103,497

Engagements:312

Rate:0.3%

Posts:234

Avg Likes:298

Avg Comments:23

Avg Views:2,265

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 103,497 · Engagements 312 · Rate 0.3% Posts 234 · Views 2,265 · Avg Likes 298 · Avg Comments 23 · Avg Views 2,265	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 9% 45-64: 6%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (15%) GERMANY (9%) FRANCE (6%) SPAIN (4%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (15%), GERMANY (9%)
Platform Engagement	Instagram: 185 avg likes/post · Tiktok: 610 avg views/post · Youtube: 1,655 avg views/post	Best reach: Youtube 1,655 avg views; best engagement: Instagram 185 avg likes

Top Brand Affinities

KaDeWe

Score: 45.64

ITV

Score: 39.52

Commerzbank

Score: 33.39

About you

Score: 32.24

Warner Music

Score: 30.94

Hummel

Score: 26.54

Edeka

Score: 22.02

MOOG

Score: 20.29

Zalando

Score: 19.26

Amazon Music

Score: 19.07

River Island

Score: 14.83

Ableton

Score: 13.84

Brand	Category	Score
KaDeWe		45.64
ITV		39.52
Commerzbank		33.39
About you		32.24
Warner Music		30.94
Hummel		26.54
Edeka		22.02
MOOG		20.29
Zalando		19.26
Amazon Music		19.07
River Island		14.83
Ableton		13.84
boohoo		13.73
Lufthansa		13.54
Mixcloud		13.16
Augustiner Helles		12.14
ASOS		12.08
MISSGUIDED		11.92
Braun		11.64
Nasty Gal		11.19
Pro Tools		10.96
Selfridges		10.67
Akai		10.58
Thermomix		10.37
Jean Paul Gaultier		9.96
Tate Modern		9.53
Sainsbury's		8.99
Vivienne Westwood		8.34
Primark		8.10
Vauxhall		7.84
Lidl		7.62
H&M Home		7.56
Marks & Spencer		7.43
Spotify Music		6.66
OOTD Magazine		6.54
Hugo Boss		6.22
Moët & Chandon		6.06
Ryanair		5.86
Dr. Martens		5.80
Topshop		5.72
MTV		5.54
BBC		5.53
SoundCloud		5.45
Pioneer		5.36
Coachella		5.35
Calzedonia		5.33
KARL LAGERFELD		5.32
Lindt		5.24
Tesco		5.22
Emporio Armani		5.08