Moss
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,103
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:52:34 UTC
Genres
Biography
Moss is a clear fit for 25-34 & 35-44 audiences with strength across NETHERLANDS, UNITED STATES, UNITED KINGDOM. The audience is heavily male (68%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (43 avg likes per post); Instagram builds the community layer. Affinity data highlights Het Concertgebouw, Marktplaats, Hertog Jan, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,103 · Engagements 43 · Rate 2.0% Posts 520 · Views 0 · Avg Likes 43 · Avg Comments 1 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 35-44: 29% 45-64: 25% 18-24: 12% |
Largest: 25-34 (32%); next: 35-44 (29%) |
| Gender Split |
Female: 33% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
NETHERLANDS (81%) UNITED STATES (3%) UNITED KINGDOM (2%) BRAZIL (2%) GERMANY (1%) |
Top regions: NETHERLANDS (81%), UNITED STATES (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 43 avg likes/post | best engagement: Instagram 43 avg likes |
Top Brand Affinities
Het Concertgebouw
Marktplaats
Hertog Jan
Bol.com
Albert Heijn
Efteling
Ampeg
Rabobank
MOOG
Bloomon
Hema
Amstel
| Brand | Category | Score |
|---|---|---|
| Het Concertgebouw | 612.36 | |
| Marktplaats | 178.27 | |
| Hertog Jan | 158.51 | |
| Bol.com | 154.99 | |
| Albert Heijn | 82.56 | |
| Efteling | 72.00 | |
| Ampeg | 68.87 | |
| Rabobank | 66.54 | |
| MOOG | 65.52 | |
| Bloomon | 54.64 | |
| Hema | 50.55 | |
| Amstel | 50.43 | |
| Media Markt | 49.35 | |
| KLM | 47.10 | |
| Sennheiser | 32.35 | |
| Warner Music | 23.42 | |
| Akg | 21.19 | |
| Ableton | 19.94 | |
| Hasselblad | 19.46 | |
| Akai | 15.60 | |
| Philips | 14.28 | |
| Pro Tools | 13.66 | |
| Spotify Music | 11.16 | |
| Easyjet | 10.84 | |
| Pioneer | 10.77 | |
| PLAYMOBIL | 9.36 | |
| Amazon Music | 9.24 | |
| Cannondale | 8.88 | |
| Citroen | 8.88 | |
| Rapha | 8.10 | |
| Atmos | 7.76 | |
| TOMS | 6.59 | |
| Patek Philippe | 6.35 | |
| Tate Modern | 6.29 | |
| Heineken | 5.98 | |
| MTV | 5.46 | |
| Volvo | 5.30 | |
| Panasonic | 5.08 | |
| Pfizer | 5.07 | |
| Beats Electronics | 4.69 | |
| Dr. Martens | 4.54 | |
| SoundCloud | 4.32 | |
| Fujifilm | 4.17 | |
| Polaroid | 4.00 | |
| Columbia Pictures | 3.87 | |
| Lego | 3.73 | |
| LEGOLAND | 3.73 | |
| Olympus | 3.73 | |
| Nespresso | 3.70 | |
| Oculus | 3.67 |
Official Profiles
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LoginArtist: Moss
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-03 03:00 UTC | Moss | The Crocodile - Old Location | Seattle, United States | |
| 2026-04-05 03:00 UTC | The Moss(US) | WOW Hall | Eugene, United States | |
| 2026-04-07 03:00 UTC | Moss | The Independent | San Francisco, United States | |
| 2026-04-11 01:00 UTC | Moss | Quartyard | San Diego, United States | |
| 2026-04-12 03:00 UTC | The Moss(US) | Crescent Ballroom | Phoenix, United States |
