Mortimer

Mortimer — reggae artist from JM.

Mortimer, a rising Jamaican recording artist, is celebrated for his enthralling voice that effortlessly moves between a raspy alto and silky falsetto, blending…

Influence: 51.43% Fanbase: 17.58% Trending: 68.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 151.91% • Very Strong

As of 2025-09-08

170,557

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:10 UTC

Genres

reggaereggaemodern reggaedancehallroots reggae

Biography

Mortimer, a rising Jamaican recording artist, is celebrated for his enthralling voice that effortlessly moves between a raspy alto and silky falsetto, blending traditional roots reggae with contemporary Jamaican music to create a sound that merges old-soul sensibilities with youthful innovation. Recognized as one of the key figures shaping modern reggae by GRAMMY.com, Mortimer's debut album "From Within" follows his acclaimed 2019 EP "Fight The Fight," highlighted by the hit single "Lightning" with over 25 million views on YouTube. With collaborations with artists like Protoje, Keznamdi, and Jaz Elise, Mortimer has solidified his status as a breakout artist in the reggae scene, garnering global acclaim for his contributions to various projects, including a remix of Jorja Smith's "Great Gift" and a cover of a David Bowie song on Easy Star All-Stars' "Ziggy Stardub."

Top Brand Affinities

Report Date: 2025-09-08

Mortimer cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, JAMAICA, KENYA. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 42,358 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with The House of Marley, Mixcloud, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mortimer score 1.27% — Moderate bucket.

Brand: The House of MarleyBrand: MixcloudBrand: Live Nation

Followers:170,557

Engagements:2,169

Rate:1.3%

Posts:249

Avg Likes:2,111

Avg Comments:131

Avg Views:42,358

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 170,557 · Engagements 2,169 · Rate 1.3% Posts 249 · Views 42,358 · Avg Likes 2,111 · Avg Comments 131 · Avg Views 42,358	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 40% 35-44: 10% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (40%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (26%) JAMAICA (16%) KENYA (9%) FRANCE (7%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (26%), JAMAICA (16%), KENYA (9%)
Platform Engagement	Instagram: 1,157 avg likes/post · Youtube: 42,358 avg views/post	Best reach: Youtube 42,358 avg views; best engagement: Instagram 1,157 avg likes

Top Brand Affinities

The House of Marley

Score: 151.91

Mixcloud

Score: 30.26

Live Nation

Score: 20.06

Clarks

Score: 20.01

Amazon Music

Score: 18.43

Akai

Score: 15.01

Pro Tools

Score: 14.76

SoundCloud

Score: 8.42

Ableton

Score: 8.31

Bim

Score: 7.66

Pioneer

Score: 7.39

Hennessy

Score: 6.75

Brand	Category	Score
The House of Marley		151.91
Mixcloud		30.26
Live Nation		20.06
Clarks		20.01
Amazon Music		18.43
Akai		15.01
Pro Tools		14.76
SoundCloud		8.42
Ableton		8.31
Bim		7.66
Pioneer		7.39
Hennessy		6.75
Spotify Music		5.97
iHeartRadio Music Awards		5.57
Beats Electronics		5.26
Margaritaville		5.00
Iberostar Hotels & Resorts		4.49
Campari		4.42
NBC		4.09
CNN		4.07
Paramount Pictures		3.72
BBC		3.06
ASOS		3.04
Omega		2.90
FashionNova		2.82
Fenty beauty		2.73
Timberland		2.63
Matrix		2.42
musical.ly		2.41
Dr. Martens		2.26
Airbnb		2.10
Guinness		1.95
Pandora		1.91
Geocaching		1.91
Kodak		1.86
shein		1.84
H&M		1.83
Los Angeles Lakers		1.81
Heineken		1.77
Amazon		1.77
NBA		1.59
Paypal		1.57
New Balance		1.55
The Olympic Games		1.55
Forever 21		1.54
SheInside		1.51
Vogue		1.51
Puma		1.50
Fujifilm		1.40
KFC		1.39