MORTEN

MORTEN — electronic artist from DK.

Danish electronic DJ Morten Breum, known simply as Morten, gained early recognition in Aarhus before relocating to Los Angeles. His blend of deep progressive…

Influence: 61.70% Fanbase: 35.68% Trending: 74.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 55.06% • Very Strong

As of 2025-09-08

599,297

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:49 UTC

Genres

electronicdancedanish electroniceuropeanscandipop

Biography

Danish electronic DJ Morten Breum, known simply as Morten, gained early recognition in Aarhus before relocating to Los Angeles. His blend of deep progressive house and dubstep caught the attention of industry heavyweights like Avicii, Tiësto, and Diplo, leading to remixes of his tracks. Morten's debut album Drop! achieved platinum status in Denmark and reached the top of the charts. He continued to release successful singles such as "86 Degrees" and collaborations like "Stick Up" with Juliette Lewis. In subsequent years, Morten collaborated with artists like Steve Aoki and Mr. Vegas, releasing tracks such as "Kids" and "Love," solidifying his position in the electronic music scene.

In 2016, Morten released "Beautiful Heartbeat" featuring Frida Sundemo, followed by a string of singles including "Coffee Can Money," "TTFU," and "Keep Me from You" with ODA in 2017. His dynamic sound and collaborations with renowned artists have propelled Morten to international acclaim, establishing him as a prominent figure in the electronic music realm.

Top Brand Affinities

Report Date: 2025-09-08

MORTEN engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, INDIA. The fan base skews heavily male (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (21,027 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Derimod, Pioneer, Trancefamily, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MORTEN score 2.62% — Strong bucket.

Brand: DerimodBrand: PioneerBrand: Trancefamily

Followers:599,297

Engagements:15,684

Rate:2.6%

Posts:637

Avg Likes:15,455

Avg Comments:262

Avg Views:38,727

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 599,297 · Engagements 15,684 · Rate 2.6% Posts 637 · Views 38,727 · Avg Likes 15,455 · Avg Comments 262 · Avg Views 38,727	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 12% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (11%) BRAZIL (7%) INDIA (5%) FRANCE (4%) DENMARK (4%)	Top regions: UNITED STATES (11%), BRAZIL (7%), INDIA (5%)
Platform Engagement	Instagram: 13,607 avg likes/post · Tiktok: 17,700 avg views/post · Youtube: 21,027 avg views/post	Best reach: Youtube 21,027 avg views; best engagement: Instagram 13,607 avg likes

Top Brand Affinities

Derimod

Score: 55.06

Pioneer

Score: 22.58

Trancefamily

Score: 18.33

Sennheiser

Score: 16.99

Tomorrowland

Score: 15.27

Carlsberg

Score: 14.10

Mixcloud

Score: 13.32

Hummel

Score: 13.26

Amazon Music

Score: 10.84

Ableton

Score: 10.25

Grey Goose

Score: 9.72

Acne Studios

Score: 7.92

Brand	Category	Score
Derimod		55.06
Pioneer		22.58
Trancefamily		18.33
Sennheiser		16.99
Tomorrowland		15.27
Carlsberg		14.10
Mixcloud		13.32
Hummel		13.26
Amazon Music		10.84
Ableton		10.25
Grey Goose		9.72
Acne Studios		7.92
Moët & Chandon		7.72
Jagermeister		6.05
Lollapalooza		5.86
Calzedonia		5.44
SoundCloud		4.73
Hugo Boss		4.60
LEGOLAND		4.38
Superdry		3.96
Aperol		3.68
Beats Electronics		3.67
Coachella		3.57
ASICS		3.56
Daniel Wellington		3.56
Nespresso		3.54
Red Bull		3.50
Polo Ralph Lauren		3.47
TOM FORD		3.19
Marc Jacobs		3.13
Ray-Ban		3.10
Pull&Bear		3.07
Sneakerhead		3.03
Bershka		2.87
Martini		2.86
Dolce & Gabbana		2.62
Monster Beverage		2.61
Christian Louboutin		2.52
Dr. Martens		2.51
Calvin Klein		2.45
Under Armour		2.36
Carhartt		2.34
NFL		2.32
Victoria's Secret		2.31
Spotify Music		2.30
Michael Kors		2.20
Lacoste		2.20
MTV		2.18
New Balance		2.17
Oakley		2.16