Morrisson

Morrisson — hip-hop & rap artist from GB.

British rapper and songwriter Morrisson, hailing from East London, rose to prominence with a blend of streetwise lyricism and commercial appeal. Despite early…

Influence: 48.84% Fanbase: 20.10% Trending: 63.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sky Sports • 26.64% • Very Strong

As of 2025-09-09

607,223

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:46 UTC

Genres

hip-hop & raphip-hop/rapuk hip hoplondon rapuk drillcontemporary hip hophip hop

Biography

British rapper and songwriter Morrisson, hailing from East London, rose to prominence with a blend of streetwise lyricism and commercial appeal. Despite early brushes with the law, he gained recognition in the UK music scene with freestyles on platforms like SBTV and GRM Daily, amassing millions of views. Collaborations with artists such as Aitch and Bugzy Malone further solidified his presence in the industry.

With over 55 million views on YouTube and 80 million global streams on Spotify, Morrisson has secured three UK Top 75 hits and spent 6 weeks in the official charts. Transitioning towards a more commercial sound in the late 2010s, he now aims to release music consistently and establish himself as a leading figure in the current wave of UK Rap.

Top Brand Affinities

Report Date: 2025-09-09

Morrisson maintains consistent pull among 18-24 & 25-34 audiences across UNITED KINGDOM, BRAZIL, UNITED STATES. The audience leans heavily male (87%), so brand cues around style and status perform well. The clearest reach is on Youtube with 58,868 avg views per post; Youtube functions as the community touchpoint. Affinity with Sky Sports, Palm Angels, Stone Island makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morrisson score 0.12% — Low bucket.

Brand: Sky SportsBrand: Palm AngelsBrand: Stone Island

Followers:607,223

Engagements:749

Rate:0.1%

Posts:183

Avg Likes:726

Avg Comments:364

Avg Views:58,868

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 607,223 · Engagements 749 · Rate 0.1% Posts 183 · Views 58,868 · Avg Likes 726 · Avg Comments 364 · Avg Views 58,868	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 8% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED KINGDOM (68%) BRAZIL (13%) UNITED STATES (4%) INDONESIA (4%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (68%), BRAZIL (13%), UNITED STATES (4%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 58,868 avg views/post	Best reach: Youtube 58,868 avg views; best engagement: Youtube 726 avg likes

Top Brand Affinities

Sky Sports

Score: 26.64

Palm Angels

Score: 21.57

Stone Island

Score: 18.95

True Religion

Score: 18.66

ITV

Score: 18.27

Vauxhall

Score: 13.63

Selfridges

Score: 13.01

Mixcloud

Score: 12.44

Dsquared

Score: 11.05

Amazon Music

Score: 10.65

Ellesse

Score: 9.76

Hugo Boss

Score: 8.20

Brand	Category	Score
Sky Sports		26.64
Palm Angels		21.57
Stone Island		18.95
True Religion		18.66
ITV		18.27
Vauxhall		13.63
Selfridges		13.01
Mixcloud		12.44
Dsquared		11.05
Amazon Music		10.65
Ellesse		9.76
Hugo Boss		8.20
Foot Locker		7.18
boohoo		6.94
Moncler		6.83
Emporio Armani		6.73
Pioneer		6.25
Vivienne Westwood		5.54
Harrods		5.50
Alpinestars		5.21
Barber Shop Connect		4.82
Rolls-Royce		4.70
Alexander McQueen		4.67
Tesco		4.47
Hennessy		4.11
BBS		3.98
Fendi		3.90
Aston Martin		3.88
SoundCloud		3.83
BALMAIN		3.76
ESPN		3.74
The North Face		3.63
Armani		3.43
Christian Louboutin		3.43
MINI		3.26
Moschino		3.25
Rover		3.25
Beats Electronics		3.13
Polo Ralph Lauren		3.07
Bentley		3.05
Cadbury		3.02
Monster Beverage		2.99
Stüssy		2.87
Dr. Martens		2.86
Balenciaga		2.83
Great Wall		2.77
UFC		2.73
Lacoste		2.72
Bugatti		2.63
Topshop		2.63