Morrissey Brand Affinity ranks highest BMG at 405.12% . Very Strong. Score DMDB 66.90% | Fanbase 57.94%

Morrissey — rock artist from GB.

Stephen Patrick Morrissey, born May 22, 1959, in Manchester, England, rose to fame as the lead singer of the influential indie band the Smiths during the '80s.…

Morrissey

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd0-89ee-4274-9549-a0369fe50396

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Genres

rockpermanent waverockpop rocknew wavealternativealternativeindie rockeuropeanbritpopmadchester

Influential: 66.90% Fanbase: 57.94% Trending: 71.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

BMG • 405.12% • Very Strong

As of 2025-09-09

466,655

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.90% | Fanbase 57.94% | Trending 71.37% | CAREER STAGE: MAINSTREAM

Biography

Stephen Patrick Morrissey, born May 22, 1959, in Manchester, England, rose to fame as the lead singer of the influential indie band the Smiths during the '80s. Morrissey's introspective lyrics and distinctive vocal style resonated with a devoted following of disaffected youth, propelling the band to stardom in Britain. After the Smiths disbanded, Morrissey embarked on a successful solo career, releasing acclaimed albums such as Viva Hate and Your Arsenal, showcasing his diverse musical influences.

Throughout his career, Morrissey's provocative interviews and controversial statements often overshadowed his musical achievements. Despite occasional setbacks and label changes, he maintained a loyal fan base and continued to evolve artistically. With a string of solo albums like Years of Refusal and Low in High School, Morrissey explored different musical styles while remaining a prominent figure in alternative rock. His enduring popularity was evident in his successful 2020 release, I Am Not a Dog on a Chain, and subsequent live performances, including a Las Vegas residency and the announcement of his 14th studio album, Bonfire of Teenagers.

Report Date: 2025-09-09

Morrissey builds repeat engagement among 25-34 & 18-24 audiences throughout BRAZIL, UNITED STATES, UNITED KINGDOM. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (177,903 avg views per post), while Instagram provides social proof in comments and saves. Affinities with BMG, Orient, Centauro point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morrissey score 2.53% — Strong bucket.

Brand: BMGBrand: OrientBrand: Centauro

Followers:466,655

Engagements:11,797

Rate:2.5%

Posts:217

Avg Likes:11,517

Avg Comments:438

Avg Views:178,160

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 466,655 · Engagements 11,797 · Rate 2.5% Posts 217 · Views 178,160 · Avg Likes 11,517 · Avg Comments 438 · Avg Views 178,160	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 35-44: 22% 45-64: 12%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	BRAZIL (27%) UNITED STATES (19%) UNITED KINGDOM (9%) MEXICO (6%) ARGENTINA (5%)	Top regions: BRAZIL (27%), UNITED STATES (19%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 8,507 avg likes/post · Tiktok: 257 avg views/post · Youtube: 177,903 avg views/post	Best reach: Youtube 177,903 avg views; best engagement: Instagram 8,507 avg likes

Top Brand Affinities

BMG

Score: 405.12

Orient

Score: 279.91

Centauro

Score: 229.13

John Varvatos

Score: 95.65

Courrèges

Score: 94.38

Oligo Professional

Score: 84.52

Warner Music

Score: 74.07

Live Nation

Score: 67.72

Oribe

Score: 64.81

Pinkberry

Score: 61.02

Maui Jim

Score: 60.46

Rabobank

Score: 58.46

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Top Brand Affinities

Brand	Category	Score
BMG		405.12
Orient		279.91
Centauro		229.13
John Varvatos		95.65
Courrèges		94.38
Oligo Professional		84.52
Warner Music		74.07
Live Nation		67.72
Oribe		64.81
Pinkberry		61.02
Maui Jim		60.46
Rabobank		58.46
Zuhair Murad		52.80
Ouai		49.71
Ivanka Trump		49.52
Loro Piana		44.73
BCBG Max Azria		44.54
Postmates		41.29
Maison Kitsuné		39.93
Illamasqua		37.72
Hino		34.17
Sonic		34.16
Liu Jo		33.60
All Saints		33.24
HBO Max		33.05
REVOLVE		33.05
Ermenegildo Zegna		32.88
Sotheby's		32.26
Alpha Industries		31.21
DeLorean Motor Company		30.93
IndieGoGo		30.79
Bloomingdale's		30.19
Trainsmart		29.87
Bloomingdales		29.26
SalonCentric		28.91
Schwartz's		28.68
Casetify		28.67
Novotel		26.60
Movistar		25.81
Manfrotto		25.80
J. C. Penney		25.07
Dancing with the Stars		24.16
Victorinox		23.98
Coachella		23.78
WNBA		23.56
MOOG		23.55
Bodytech		23.26
Afterpay		22.52
Skullcandy		21.27
Best Buy		20.96