MORGENSHTERN

MORGENSHTERN — hip-hop & rap artist from RU.

Morgen Shtern is a prominent artist from Russia and the CIS region. With a strong presence on social media platforms such as Instagram and VK, as well as a…

Influence: 76.33% Fanbase: 79.76% Trending: 74.61% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-26

12,400,000

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:46:55 UTC

Genres

hip-hop & raphip-hop/raprussian hip hoprussian traphip hoptrap

Biography

Morgen Shtern is a prominent artist from Russia and the CIS region. With a strong presence on social media platforms such as Instagram and VK, as well as a dedicated YouTube channel under the name MMD Crew, he has garnered a significant following. His music has resonated with audiences in the region, leading to his success as a top artist in Russia.

Morgen Shtern's career has been marked by his popularity in the music scene, particularly in Russia and the CIS countries. Through his active engagement on social media and his YouTube channel, he has built a strong fan base. His music has made a notable impact, solidifying his position as a leading artist in the region.

Top Brand Affinities

Report Date: 2025-09-26

MORGENSHTERN speaks to 18-24 & 25-34 audiences with measurable traction in RUSSIA, UKRAINE, UNITED STATES. Composition is heavily male (73%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,573,537 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MORGENSHTERN score 0.54% — Low bucket.

Followers:12,400,000

Engagements:66,795

Rate:0.5%

Posts:211

Avg Likes:58,896

Avg Comments:5,101

Avg Views:3,573,537

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,400,000 · Engagements 66,795 · Rate 0.5% Posts 211 · Views 3,573,537 · Avg Likes 58,896 · Avg Comments 5,101 · Avg Views 3,573,537	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 26% 13-17: 10% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (26%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	RUSSIA (64%) UKRAINE (14%) UNITED STATES (6%) KAZAKHSTAN (3%) BELARUS (3%)	Top regions: RUSSIA (64%), UKRAINE (14%), UNITED STATES (6%)
Platform Engagement	Youtube: 3,573,537 avg views/post	Best reach: Youtube 3,573,537 avg views; best engagement: Youtube 58,896 avg likes