Morgan Wade

Morgan Wade — country artist from US.

Morgan Wade made history with her debut album "Reckless," which topped Rolling Stone's Best Country Albums list in 2021 with its raw and honest storytelling.…

Influence: 54.66% Fanbase: 32.22% Trending: 65.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 29.84% • Very Strong

As of 2025-09-08

735,769

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:10 UTC

Genres

countrycountrycontemporary countryamericannew americanaroots americana

Biography

Morgan Wade made history with her debut album "Reckless," which topped Rolling Stone's Best Country Albums list in 2021 with its raw and honest storytelling. Now, she is gearing up for the release of her highly anticipated follow-up project, "Psychopath," set to drop on August 25. This 13-track LP showcases Wade delving deeper into her psyche, solidifying her position as a standout new voice in country music.

On her NO SIGNS OF SLOWING DOWN TOUR in early 2023, Virginia native Morgan Wade sold out 35 shows and over 40,000 tickets, further establishing herself as a compelling artist. With a unique blend of raw vocals, poignant songwriting, and captivating stage presence, Wade has garnered nominations for prestigious awards like ACM New Female Artist of the Year and CMT Breakthrough Female Video of the Year, solidifying her impact on the country music scene and beyond.

Top Brand Affinities

Report Date: 2025-09-08

Morgan Wade cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, NIGERIA. A male-leaning (54%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 14,100 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Miller Lite, Ariat, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morgan Wade score 0.13% — Low bucket.

Brand: Miller LiteBrand: AriatBrand: Live Nation

Followers:735,769

Engagements:953

Rate:0.1%

Posts:751

Avg Likes:878

Avg Comments:163

Avg Views:18,970

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 735,769 · Engagements 953 · Rate 0.1% Posts 751 · Views 18,970 · Avg Likes 878 · Avg Comments 163 · Avg Views 18,970	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 24% 18-24: 22% 45-64: 17%	Largest: 25-34 (35%); next: 35-44 (24%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (73%) UNITED KINGDOM (7%) NIGERIA (5%) CANADA (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (73%), UNITED KINGDOM (7%), NIGERIA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 14,100 avg views/post · Youtube: 4,870 avg views/post	Best reach: Tiktok 14,100 avg views; best engagement: Tiktok 634 avg likes

Top Brand Affinities

Miller Lite

Score: 29.84

Ariat

Score: 28.83

Live Nation

Score: 20.39

Coors

Score: 16.39

Amazon Music

Score: 13.24

Houston Livestock Show and Rodeo

Score: 11.66

Kroger

Score: 11.42

Busch

Score: 11.21

Margaritaville

Score: 10.97

Carhartt

Score: 10.95

Bud Light

Score: 10.53

Pro Tools

Score: 8.79

Brand	Category	Score
Miller Lite		29.84
Ariat		28.83
Live Nation		20.39
Coors		16.39
Amazon Music		13.24
Houston Livestock Show and Rodeo		11.66
Kroger		11.42
Busch		11.21
Margaritaville		10.97
Carhartt		10.95
Bud Light		10.53
Pro Tools		8.79
Verizon		7.17
Free People		6.54
Harley-Davidson		6.53
Jameson		6.47
Cadillac		6.25
GMC		6.18
Pacific Northwest Wonderland		6.08
iHeartRadio Music Awards		6.03
MamaBear		5.94
The Home Depot		5.91
Budweiser		5.52
Gillette		5.49
Spotify Music		4.93
Chick-fil-A		4.75
NBC		4.75
Taco Bell		4.69
Jeep		4.48
BarkBox		4.38
NHL		4.28
OLD NAVY		4.02
Jack Daniels		3.90
Walmart		3.77
ABC		3.47
Dodge		3.45
Chevrolet		3.44
WWE		3.42
Paramount Pictures		3.39
Heinz		3.39
Target		3.26
ESPN		3.25
Ford		3.25
Chrysler		3.15
Abercrombie & Fitch		2.99
Showtime		2.89
NFL		2.81
Columbia Pictures		2.68
MTV		2.55
Martini		2.54