Morgan Heritage

Morgan Heritage — rock artist from US.

Reggae vocalist Denroy Morgan's legacy lives on through his sons, Morgan Heritage, who have been making music since 1991. The group's blend of mellow vocals,…

Influence: 60.12% Fanbase: 43.13% Trending: 68.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 253.19% • Very Strong

As of 2025-09-09

1,628,428

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:30 UTC

Genres

rocklovers rockreggaedancehallreggaemodern reggaeroots reggae

Biography

Reggae vocalist Denroy Morgan's legacy lives on through his sons, Morgan Heritage, who have been making music since 1991. The group's blend of mellow vocals, R&B influences, and Rastafarian themes have set them apart in the music industry. With hits like "Let's Make Up" and "Protect Us Jah," Morgan Heritage has evolved their sound over the years, winning a Grammy for Best Reggae Album in 2016. Their journey has seen them grow from an octet to a five-piece, with a discography that spans from their debut in the '90s to their latest release, "Avrakedabra," in 2017, featuring collaborations with artists like Ziggy and Stephen Marley.

Morgan Heritage's musical journey has been marked by continuous evolution and success, from their early days recording in their father's studio to topping the reggae charts with their own label. Their sound has expanded over the years, incorporating diverse influences and collaborations with artists like Shaggy and J. Boog. With a global tour on the horizon, the group continues to push boundaries and explore new musical territories, solidifying their place as reggae music pioneers.

Top Brand Affinities

Report Date: 2025-09-09

Morgan Heritage speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, KENYA, GHANA. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,713 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near The House of Marley, Live Nation, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morgan Heritage score 0.04% — Low bucket.

Brand: The House of MarleyBrand: Live NationBrand: Mixcloud

Followers:1,628,428

Engagements:604

Rate:0.0%

Posts:3,096

Avg Likes:675

Avg Comments:30

Avg Views:2,713

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,628,428 · Engagements 604 · Rate 0.0% Posts 3,096 · Views 2,713 · Avg Likes 675 · Avg Comments 30 · Avg Views 2,713	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 30% 35-44: 14% 45-64: 4%	Largest: 25-34 (50%); next: 18-24 (30%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (19%) KENYA (16%) GHANA (7%) TANZANIA (7%) FRANCE (6%)	Top regions: UNITED STATES (19%), KENYA (16%), GHANA (7%)
Platform Engagement	Instagram: 523 avg likes/post · Youtube: 2,713 avg views/post	Best reach: Youtube 2,713 avg views; best engagement: Instagram 523 avg likes

Top Brand Affinities

The House of Marley

Score: 253.19

Live Nation

Score: 41.81

Mixcloud

Score: 21.77

Pro Tools

Score: 17.56

Amazon Music

Score: 14.13

Margaritaville

Score: 8.74

Hennessy

Score: 6.72

Clarks

Score: 6.60

Pioneer

Score: 6.01

Publix

Score: 5.13

SoundCloud

Score: 4.76

Ableton

Score: 4.29

Brand	Category	Score
The House of Marley		253.19
Live Nation		41.81
Mixcloud		21.77
Pro Tools		17.56
Amazon Music		14.13
Margaritaville		8.74
Hennessy		6.72
Clarks		6.60
Pioneer		6.01
Publix		5.13
SoundCloud		4.76
Ableton		4.29
iHeartRadio Music Awards		3.92
NBC		3.91
CNN		3.91
Spotify Music		3.89
Uber		3.55
Beats Electronics		3.49
Fenty beauty		3.44
Timberland		3.26
Campari		3.23
Bacardi		3.21
ESPN		3.09
Gatorade		3.06
MTV		2.83
Monster Beverage		2.70
BBC		2.53
FashionNova		2.37
Kodak		2.35
Nickelodeon		2.34
Los Angeles Lakers		2.21
Carhartt		2.20
Philips		2.19
musical.ly		2.15
Rolls-Royce		1.96
Pandora		1.95
Guinness		1.89
NBA		1.81
Paramount Pictures		1.76
New Balance		1.73
Coachella		1.67
NFL		1.67
The Olympic Games		1.63
Versace		1.60
shein		1.58
Sneakerhead		1.57
Pepsi		1.51
Paypal		1.47
Heineken		1.47
KFC		1.44