Morgan Evans

Morgan Evans — pop artist from AU.

Australian-born country star Morgan Evans has enraptured fans worldwide with his music. His single "Over For You," released in 2023, made a splash at the CMC…

Influence: 55.22% Fanbase: 35.42% Trending: 65.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 27.46% • Very Strong

As of 2025-09-10

463,589

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:34:54 UTC

Genres

popaustralian popcountrycountrycontemporary countryaustralian country

Biography

Australian-born country star Morgan Evans has enraptured fans worldwide with his music. His single "Over For You," released in 2023, made a splash at the CMC Rocks QLD Festival, captivating 25,000 attendees and garnering acclaim from Billboard. Following his EP The Country And The Coast Side A, where he collaborated with a full band for the first time in the U.S., Evans' debut album Things That We Drink To reached the Top 10 on Billboard's Top Country Albums chart, featuring the Gold-certified No. 1 hit "Kiss Somebody" and accumulating over 800 million global streams.

Evans' musical journey has seen him tour with icons like Taylor Swift and Dan + Shay, while headlining shows in eight countries. In 2022, his viral hit "Life Upside Down," including "Over For You," reaffirmed his connection with audiences. Celebrating a milestone in 2023 with two sold-out shows at the Sydney Opera House, Evans is currently working on a new album set for release in 2025, promising a blend of heartfelt storytelling and an uplifting sound that will surely resonate deeply with his fans.

Top Brand Affinities

Report Date: 2025-09-10

Morgan Evans connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, AUSTRALIA, NIGERIA. With a heavily female (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 7,698 avg views per post; Instagram adds dependable engagement depth. Overlap with Ariat, Qantas, Vegemite highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Morgan Evans moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morgan Evans score 0.43% — Low bucket.

Brand: AriatBrand: QantasBrand: Vegemite

Followers:463,589

Engagements:1,984

Rate:0.4%

Posts:1,580

Avg Likes:1,944

Avg Comments:64

Avg Views:8,897

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 463,589 · Engagements 1,984 · Rate 0.4% Posts 1,580 · Views 8,897 · Avg Likes 1,944 · Avg Comments 64 · Avg Views 8,897	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 29% 35-44: 14% 45-64: 9%	Largest: 18-24 (42%); next: 25-34 (29%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (47%) AUSTRALIA (23%) NIGERIA (7%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (47%), AUSTRALIA (23%), NIGERIA (7%)
Platform Engagement	Instagram: 1,709 avg likes/post · Tiktok: 7,698 avg views/post · Youtube: 1,199 avg views/post	Best reach: Tiktok 7,698 avg views; best engagement: Instagram 1,709 avg likes

Top Brand Affinities

Ariat

Score: 27.46

Qantas

Score: 25.53

Vegemite

Score: 21.78

Live Nation

Score: 21.49

Houston Livestock Show and Rodeo

Score: 17.72

Dancing with the Stars

Score: 14.60

Amazon Music

Score: 14.13

Woolworths

Score: 12.64

Arbonne

Score: 12.05

Margaritaville

Score: 10.93

Verizon

Score: 9.34

Bud Light

Score: 8.97

Brand	Category	Score
Ariat		27.46
Qantas		25.53
Vegemite		21.78
Live Nation		21.49
Houston Livestock Show and Rodeo		17.72
Dancing with the Stars		14.60
Amazon Music		14.13
Woolworths		12.64
Arbonne		12.05
Margaritaville		10.93
Verizon		9.34
Bud Light		8.97
Busch		8.33
Gillette		8.28
Coors		8.10
Chick-fil-A		7.90
T.J. Maxx		7.56
Holden		7.33
iHeartRadio Music Awards		7.32
Kroger		6.95
Carhartt		6.83
Target		6.78
Kmart		5.72
NBC		5.71
Billabong		5.48
Cadbury		5.32
Free People		5.25
American Eagle		5.20
OLD NAVY		4.85
Steve Madden		4.82
Bentley		4.73
Lululemon Athletica		4.62
Kate Spade		4.20
Heinz		4.01
Sunnies Studios		3.93
PetSmart		3.89
Dunkin' Donuts		3.82
NORDSTROM		3.75
NHL		3.69
Geocaching		3.51
Budweiser		3.44
Jeep		3.42
Abercrombie & Fitch		3.41
ABC		3.17
ESPN		3.08
Walmart		3.08
Emporium		2.95
Showtime		2.89
Under Armour		2.83
Baileys		2.74