Morat

Morat

Superstar

Country: CO | Gender: male | Artist ID: 11e81bc7-5edd-356c-8f6d-a0369fe50396

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Genres

poppoplatin popcolombian poplatinlatin
Influential: 71.41% Fanbase: 69.37% Trending: 72.42%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 15.24% • Very Strong
As of 2025-09-09

16,070,005

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.41% | Fanbase 69.37% | Trending 72.42% | CAREER STAGE: SUPERSTAR

Biography

Morat is a Colombian music group formed in Bogotá 13 years ago, consisting of members Juan Pablo Isaza, Juan Pablo Villamil, Martín Vargas, and Simón Vargas. In 2024, the band embarked on a successful stadium tour across Latin America and Spain, garnering a large following and audience participation. They are currently working on their fifth album, exploring new musical directions and releasing singles such as "Faltas Tú", "Por Si No Te Vuelvo A Ver", and "La Policía".

The band expresses gratitude to their fans for their continued support and for turning their songs into shared experiences. Morat looks forward to sharing more details about their upcoming album and connecting with their audience through their music.
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Morat Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Morat commands interest from 18-24 & 25-34 audiences in MEXICO, COLOMBIA, SPAIN. With a heavily female (62%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (461,468 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Movistar, Cafecito, Suavecito points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Morat score 0.79%Low bucket.
Brand: MovistarBrand: CafecitoBrand: Suavecito
Followers:16,070,005
Engagements:127,486
Rate:0.8%
Posts:1,490
Views:619,218
Avg Likes:124,345
Avg Comments:972
Avg Views:619,218

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 16,070,005 · Engagements 127,486 · Rate 0.8%
Posts 1,490 · Views 619,218 · Avg Likes 124,345 · Avg Comments 972 · Avg Views 619,218
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 63%
25-34: 22%
13-17: 9%
35-44: 4%
Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split Female: 62%
Male: 38%
Non-binary/Other: 0%
Skews female (62%)
Top Countries MEXICO (19%)
COLOMBIA (16%)
SPAIN (13%)
ECUADOR (12%)
PERU (9%)
Top regions: MEXICO (19%), COLOMBIA (16%), SPAIN (13%)
Platform Engagement Instagram: 73,596 avg likes/post · Tiktok: 157,750 avg views/post · Youtube: 461,468 avg views/post Best reach: Youtube 461,468 avg views; best engagement: Instagram 73,596 avg likes

Top Brand Affinities

Movistar
Score: 15.24
Cafecito
Score: 7.44
Suavecito
Score: 5.41
Pull&Bear
Score: 4.28
VidaSana
Score: 3.79
Lollapalooza
Score: 3.20
Stradivarius
Score: 2.68
shein
Score: 2.04
Bershka
Score: 1.84
Pandora
Score: 1.83
Tomorrowland
Score: 1.78
SheInside
Score: 1.68
Brand Category Score
Movistar 15.24
Cafecito 7.44
Suavecito 5.41
Pull&Bear 4.28
VidaSana 3.79
Lollapalooza 3.20
Stradivarius 2.68
shein 2.04
Bershka 1.84
Pandora 1.83
Tomorrowland 1.78
SheInside 1.68
Pic Collage 1.67
Pepsi 1.64
Primark 1.59
Herbalife 1.35
Coca-Cola 1.30
Vogue 1.30
Walt Disney 1.29
CBS Television Studios 1.18
Forever 21 1.16
Tommy Hilfiger 1.14
Maybelline 1.09
Calvin Klein 1.07
Pixar 1.05
CBS 1.04
musical.ly 1.04
Spotify Music 1.02
OREO 0.99
Heineken 0.96
Anastasia Beverly Hills 0.96
L'Oréal Paris 0.93
Red Bull 0.92
Netflix 0.90
GoPro 0.86
FIFA 0.86
Nutella 0.84
Starbucks 0.84
Universal 0.83
Marvel 0.83
Ray-Ban 0.75
Polaroid 0.74
McDonald's 0.72
DC Entertainment 0.72
Star Wars 0.72
Converse 0.70
H&M 0.68
Canon 0.67
Puma 0.66
Zara 0.65

Official Profiles

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Artist: Morat

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Morat today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
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Radio Airplay Change (min)
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Streams & Royalties
Metric2025-09-082025-09-09Change
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Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.