Morat

Morat — pop artist from CO.

Morat is a Colombian music group formed in Bogotá 13 years ago, consisting of members Juan Pablo Isaza, Juan Pablo Villamil, Martín Vargas, and Simón Vargas.…

Influence: 71.41% Fanbase: 69.37% Trending: 72.42% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 15.24% • Very Strong

As of 2025-09-26

16,080,005

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:01 UTC

Genres

poppoplatin popcolombian poplatinlatin

Biography

Morat is a Colombian music group formed in Bogotá 13 years ago, consisting of members Juan Pablo Isaza, Juan Pablo Villamil, Martín Vargas, and Simón Vargas. In 2024, the band embarked on a successful stadium tour across Latin America and Spain, garnering a large following and audience participation. They are currently working on their fifth album, exploring new musical directions and releasing singles such as "Faltas Tú", "Por Si No Te Vuelvo A Ver", and "La Policía".

The band expresses gratitude to their fans for their continued support and for turning their songs into shared experiences. Morat looks forward to sharing more details about their upcoming album and connecting with their audience through their music.

Top Brand Affinities

Report Date: 2025-09-26

Morat commands interest from 18-24 & 25-34 audiences in MEXICO, COLOMBIA, PERU. With a heavily female (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (131,400 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Movistar, Cafecito, Suavecito points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morat score 0.65% — Low bucket.

Brand: MovistarBrand: CafecitoBrand: Suavecito

Followers:16,080,005

Engagements:105,246

Rate:0.7%

Posts:1,517

Avg Likes:102,896

Avg Comments:638

Avg Views:149,540

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,080,005 · Engagements 105,246 · Rate 0.7% Posts 1,517 · Views 149,540 · Avg Likes 102,896 · Avg Comments 638 · Avg Views 149,540	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 9% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	MEXICO (19%) COLOMBIA (16%) PERU (11%) SPAIN (10%) ECUADOR (8%)	Top regions: MEXICO (19%), COLOMBIA (16%), PERU (11%)
Platform Engagement	Instagram: 73,596 avg likes/post · Tiktok: 131,400 avg views/post · Youtube: 18,140 avg views/post	Best reach: Tiktok 131,400 avg views; best engagement: Instagram 73,596 avg likes

Top Brand Affinities

Movistar

Score: 15.24

Cafecito

Score: 7.44

Suavecito

Score: 5.41

Pull&Bear

Score: 4.28

VidaSana

Score: 3.79

Lollapalooza

Score: 3.20

Stradivarius

Score: 2.68

shein

Score: 2.04

Bershka

Score: 1.84

Pandora

Score: 1.83

Tomorrowland

Score: 1.78

SheInside

Score: 1.68

Brand	Category	Score
Movistar		15.24
Cafecito		7.44
Suavecito		5.41
Pull&Bear		4.28
VidaSana		3.79
Lollapalooza		3.20
Stradivarius		2.68
shein		2.04
Bershka		1.84
Pandora		1.83
Tomorrowland		1.78
SheInside		1.68
Pic Collage		1.67
Pepsi		1.64
Primark		1.59
Herbalife		1.35
Coca-Cola		1.30
Vogue		1.30
Walt Disney		1.29
CBS Television Studios		1.18
Forever 21		1.16
Tommy Hilfiger		1.14
Maybelline		1.09
Calvin Klein		1.07
Pixar		1.05
CBS		1.04
musical.ly		1.04
Spotify Music		1.02
OREO		0.99
Heineken		0.96
Anastasia Beverly Hills		0.96
L'Oréal Paris		0.93
Red Bull		0.92
Netflix		0.90
GoPro		0.86
FIFA		0.86
Nutella		0.84
Starbucks		0.84
Universal		0.83
Marvel		0.83
Ray-Ban		0.75
Polaroid		0.74
McDonald's		0.72
DC Entertainment		0.72
Star Wars		0.72
Converse		0.70
H&M		0.68
Canon		0.67
Puma		0.66
Zara		0.65