Morandi

Morandi — pop artist from RO.

Morandi, comprised of Marius Moga and Andrei Ropcea, emerged onto the music scene in 2004, with their debut single "Love Me" quickly topping music charts both…

Influence: 55.73% Fanbase: 31.65% Trending: 67.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Selfiegram • 4.60% • Very Strong

As of 2025-09-09

400,325

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:48 UTC

Genres

popromanian poppopmainstream popelectronicdanceeuropeaneuropop

Biography

Morandi, comprised of Marius Moga and Andrei Ropcea, emerged onto the music scene in 2004, with their debut single "Love Me" quickly topping music charts both in Romania and internationally. Their unique blend of Marius's songwriting prowess and Randi's distinctive vocals propelled Morandi to success, with subsequent hits like "Beijo" solidifying their presence in the industry. The duo went on to release three albums: "Reverse" in 2005, "Mind Fields" in 2006, and "N3XT" in 2007, establishing themselves as one of the first Romanian music projects to achieve widespread international acclaim. Their achievements include 8 #1 singles, over 2 million copies sold of their debut album, multiple MTV Europe Music Award nominations and wins, and chart-topping success in countries across Eastern Europe.

Morandi's innovative approach to music resonated with audiences in over 20 countries, leading to successful tours and numerous accolades. Their impact extended beyond Romania, with hits like "Angels" becoming the most downloaded digital song in Russia and Ukraine at the time. The duo's ability to blend creativity, authenticity, and freshness has solidified their position as a longstanding presence in the music industry, showcasing their talent and artistry on a global scale.

Top Brand Affinities

Report Date: 2025-09-09

Morandi indexes high with fans in the 18-24 range in POLAND, RUSSIA, ROMANIA. The skew is male-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 17,146 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Selfiegram, Estee Lauder, Pull&Bear, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Morandi when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morandi score 0.15% — Low bucket.

Brand: SelfiegramBrand: Estee LauderBrand: Pull&Bear

Followers:400,325

Engagements:599

Rate:0.1%

Posts:445

Avg Likes:590

Avg Comments:20

Avg Views:17,146

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 400,325 · Engagements 599 · Rate 0.1% Posts 445 · Views 17,146 · Avg Likes 590 · Avg Comments 20 · Avg Views 17,146	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 10% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	POLAND (15%) RUSSIA (12%) ROMANIA (11%) UKRAINE (6%) UNITED STATES (5%)	Top regions: POLAND (15%), RUSSIA (12%), ROMANIA (11%)
Platform Engagement	Instagram: 247 avg likes/post · Youtube: 17,146 avg views/post	Best reach: Youtube 17,146 avg views; best engagement: Youtube 343 avg likes

Top Brand Affinities

Selfiegram

Score: 4.60

Estee Lauder

Score: 3.81

Pull&Bear

Score: 3.78

NBC

Score: 3.60

Guess

Score: 2.99

Stradivarius

Score: 2.87

Versace

Score: 2.59

TOM FORD

Score: 2.31

Bershka

Score: 2.29

H&M

Score: 2.13

Lancôme

Score: 2.06

Victoria's Secret

Score: 2.06

Brand	Category	Score
Selfiegram		4.60
Estee Lauder		3.81
Pull&Bear		3.78
NBC		3.60
Guess		2.99
Stradivarius		2.87
Versace		2.59
TOM FORD		2.31
Bershka		2.29
H&M		2.13
Lancôme		2.06
Victoria's Secret		2.06
Aperol		2.00
Tomorrowland		1.95
Cartier		1.83
Coca-Cola		1.80
Vogue		1.79
Huawei		1.78
Make Up For Ever		1.78
Travelgram		1.75
Ferrero		1.73
L'Oréal Paris		1.72
Puma		1.71
Zara		1.58
Bellagio		1.54
Calvin Klein		1.51
Spotify Music		1.45
Beats Electronics		1.42
SoundCloud		1.42
musical.ly		1.34
Pandora		1.32
shein		1.29
Gucci		1.28
OREO		1.25
Polo Ralph Lauren		1.24
SWAROVSKI		1.23
Subaru		1.18
Tommy Hilfiger		1.18
FashionNova		1.17
Christian Dior		1.17
Balenciaga		1.16
Huda Beauty		1.15
Xiaomi		1.12
MAC Cosmetics		1.11
Snapseed		1.11
Pepsi		1.11
Tesla Motors		1.10
Samsung Group		1.09
Mercedes-Benz		1.09
SheInside		1.08