Morada Brand Affinity ranks highest Hino at 31.91% . Very Strong. Score DMDB 61.37% | Fanbase 49.19%

Morada — reggae artist from BR.

MORADA is a band that aims to share the messages they believe God has whispered to them. With over 10 years of experience, the band has been reaching a diverse…

Morada

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc8-b72b-c6c4-bd24-a0369fe50396

Find Artist

Genres

reggaereggae cristaolatinadoracaospiritualschristianchristian music

Influential: 61.37% Fanbase: 49.19% Trending: 67.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hino • 31.91% • Very Strong

As of 2025-09-09

1,101,971

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.37% | Fanbase 49.19% | Trending 67.45% | CAREER STAGE: MAINSTREAM

Biography

MORADA is a band that aims to share the messages they believe God has whispered to them. With over 10 years of experience, the band has been reaching a diverse audience, from children to older listeners, creating intense and joyful moments for families. Their music diversity and thoughtful approach have allowed them to connect with a wide range of listeners. Their latest album, "Lembre-se 2000's," continues their musical journey.

Report Date: 2025-09-09

Morada resonates most with 25-34 & 18-24 audiences and shows durable presence in BRAZIL, UNITED STATES, PORTUGAL. With a heavily female (59%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (9,501 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Hino, Sarar, Lojas Renner makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morada score 0.86% — Low bucket.

Brand: HinoBrand: SararBrand: Lojas Renner

Followers:1,101,971

Engagements:9,501

Rate:0.9%

Posts:1,576

Avg Likes:9,501

Avg Comments:134

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,101,971 · Engagements 9,501 · Rate 0.9% Posts 1,576 · Views 0 · Avg Likes 9,501 · Avg Comments 134 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 28% 35-44: 16% 45-64: 3%	Largest: 25-34 (51%); next: 18-24 (28%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (1%) ARGENTINA (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 9,501 avg likes/post	best engagement: Instagram 9,501 avg likes

Top Brand Affinities

Hino

Score: 31.91

Sarar

Score: 25.20

Lojas Renner

Score: 15.17

Banco Bradesco

Score: 9.00

Xerox

Score: 7.70

Itaipava

Score: 7.41

Riachuelo

Score: 7.33

Rapha

Score: 6.37

Eudora

Score: 4.49

Colgate

Score: 3.84

Moda Praia

Score: 3.65

Iberostar Hotels & Resorts

Score: 3.64

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Top Brand Affinities

Brand	Category	Score
Hino		31.91
Sarar		25.20
Lojas Renner		15.17
Banco Bradesco		9.00
Xerox		7.70
Itaipava		7.41
Riachuelo		7.33
Rapha		6.37
Eudora		4.49
Colgate		3.84
Moda Praia		3.65
Iberostar Hotels & Resorts		3.64
Mary Kay		2.60
Lacoste		1.61
Herbalife		1.26
Spotify Music		1.24
UFC		1.23
Pixar		1.21
shein		1.13
Mitsubishi		1.09
Oakley		1.06
SheInside		1.01
Nutella		0.92
DC Entertainment		0.91
Xiaomi		0.90
Netflix		0.85
Adobe		0.83
Ray-Ban		0.81
musical.ly		0.80
GoPro		0.76
Pandora		0.76
McDonald's		0.75
Yamaha		0.74
Beats Electronics		0.72
MAC Cosmetics		0.71
Porsche		0.65
NBA		0.64
Walt Disney		0.64
Coca-Cola		0.61
Marvel Entertainment		0.60
Sony		0.57
Chevrolet		0.54
Vans		0.54
Canon		0.52
Starbucks		0.51
PlayStation		0.51
Star Wars		0.43
Amazon		0.42
Volkswagen		0.41
Honda		0.40