Mora Brand Affinity ranks highest Palm Angels at 15.83% . Very Strong. Score DMDB 64.20% | Fanbase 61.31%

Mora — hip-hop & rap artist from PR.

ESTRELLA 100% is a Puerto Rican artist known for her work in the reggaeton genre. She has a strong presence on social media platforms, with an active Instagram…

Mora

Recognizable

Country: PR | Gender: male | Artist ID: 11e83feb-929b-cd4e-b5b6-aa1c026db3d8

Find Artist

Genres

hip-hop & raptrap latinolatinreggaetonreggaeton flowlatin

Influential: 64.20% Fanbase: 61.31% Trending: 65.64%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 15.83% • Very Strong

As of 2025-09-09

7,684,396

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.20% | Fanbase 61.31% | Trending 65.64% | CAREER STAGE: MAINSTREAM

Biography

ESTRELLA 100% is a Puerto Rican artist known for her work in the reggaeton genre. She has a strong presence on social media platforms, with an active Instagram account under the handle @mora and a Twitter account under the handle _MoraPR.

Report Date: 2025-09-09

Mora connects with 18-24 & 25-34 audiences and shows durable traction across VENEZUELA, SPAIN, COLOMBIA. With a heavily male (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 2,400,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Palm Angels, Movistar, American Airlines highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mora moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mora score 8.61% — Very Strong bucket.

Brand: Palm AngelsBrand: MovistarBrand: American Airlines

Followers:7,684,396

Engagements:661,395

Rate:8.6%

Posts:159

Avg Likes:640,162

Avg Comments:4,966

Avg Views:2,412,029

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,684,396 · Engagements 661,395 · Rate 8.6% Posts 159 · Views 2,412,029 · Avg Likes 640,162 · Avg Comments 4,966 · Avg Views 2,412,029	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 21% 13-17: 9% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (21%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	VENEZUELA (15%) SPAIN (13%) COLOMBIA (13%) CHILE (10%) UNITED STATES (9%)	Top regions: VENEZUELA (15%), SPAIN (13%), COLOMBIA (13%)
Platform Engagement	Instagram: 417,299 avg likes/post · Tiktok: 2,400,000 avg views/post · Youtube: 12,029 avg views/post	Best reach: Tiktok 2,400,000 avg views; best engagement: Instagram 417,299 avg likes

Top Brand Affinities

Palm Angels

Score: 15.83

Movistar

Score: 14.25

American Airlines

Score: 8.58

Champion

Score: 7.86

Kappa

Score: 7.66

Amazon Music

Score: 7.33

Suavecito

Score: 6.22

Pioneer

Score: 5.97

Barber Shop Connect

Score: 5.22

BaByliss

Score: 4.43

Stüssy

Score: 4.38

Pull&Bear

Score: 3.93

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Palm Angels		15.83
Movistar		14.25
American Airlines		8.58
Champion		7.86
Kappa		7.66
Amazon Music		7.33
Suavecito		6.22
Pioneer		5.97
Barber Shop Connect		5.22
BaByliss		4.43
Stüssy		4.38
Pull&Bear		3.93
Cafecito		3.72
Spotify Music		3.57
Amway		3.53
Lollapalooza		3.17
Supreme		3.07
Hennessy		3.00
Versace		2.98
New Balance		2.97
SoundCloud		2.80
Guess		2.79
Bershka		2.79
VidaSana		2.65
Los Angeles Lakers		2.56
shein		2.54
Gymshark		2.53
Bugatti		2.44
The North Face		2.38
Maserati		2.35
Kodak		2.33
Dolce & Gabbana		2.33
Pandora		2.29
Beats Electronics		2.27
Pepsi		2.23
SheInside		2.18
ASOS		1.98
H&M		1.91
FashionNova		1.87
Tomorrowland		1.82
Polo Ralph Lauren		1.76
Cartier		1.73
Sprite		1.73
Coachella		1.71
Forever 21		1.71
Armani		1.69
Hollister Co		1.65
Lamborghini		1.62
Tommy Hilfiger		1.59
Rolex		1.58