Moor Mother

Moor Mother — pop artist from US.

Moor Mother's latest album, The Great Bailout, showcases her stunning and haunting gift through a blend of verbal and sonic poetry. Collaborating with artists…

Influence: 51.74% Fanbase: 21.06% Trending: 67.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 93.24% • Very Strong

As of 2025-09-08

49,860

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:37 UTC

Genres

popart popalternativeescape roomhip-hop & raphip-hop/rapalternative hip hopindustrial hip hopexperimental hip hoprapafricanafrofuturismfolk & traditionalfreak folk

Biography

Moor Mother's latest album, The Great Bailout, showcases her stunning and haunting gift through a blend of verbal and sonic poetry. Collaborating with artists like Lonnie Holley and Mary Lattimore, Moor Mother delves into themes of Afrofuturism and collective memory, drawing inspiration from jazz, hip hop, and beat poetry. This marks her ninth studio album and third with ANTI- Records, solidifying her reputation as "the poet laureate of the apocalypse," according to Pitchfork. Ayewa's work is a unique and powerful exploration of positivity and connectedness.

To fully engage with The Great Bailout, listeners must surrender to Moor Mother's visionary guidance and allow themselves to be led through a landscape of diverse instruments and voices. With contributors such as Alya Al Sultani and Kyle Kidd, Moor Mother's music encapsulates a cacophony of sound that resonates with profound depth and meaning. Through her music, Ayewa invites audiences to join her on a journey that transcends traditional boundaries, offering a blend of artistry that is both provocative and immersive.

Top Brand Affinities

Report Date: 2025-09-08

Moor Mother commands interest from 25-34 & 18-24 audiences in UNITED STATES, ITALY, BRAZIL. With a heavily male (75%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (20,360 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with MOOG, Mixcloud, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moor Mother score 1.96% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:49,860

Engagements:978

Rate:2.0%

Posts:6,386

Avg Likes:944

Avg Comments:46

Avg Views:20,360

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,860 · Engagements 978 · Rate 2.0% Posts 6,386 · Views 20,360 · Avg Likes 944 · Avg Comments 46 · Avg Views 20,360	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 25% 35-44: 22% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (25%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (21%) ITALY (18%) BRAZIL (10%) AUSTRALIA (7%) MEXICO (5%)	Top regions: UNITED STATES (21%), ITALY (18%), BRAZIL (10%)
Platform Engagement	Instagram: 399 avg likes/post · Youtube: 20,360 avg views/post	Best reach: Youtube 20,360 avg views; best engagement: Youtube 545 avg likes

Top Brand Affinities

MOOG

Score: 93.24

Mixcloud

Score: 66.36

Ableton

Score: 37.92

Ampeg

Score: 34.94

Akai

Score: 19.81

SoundCloud

Score: 12.61

Schwartz's

Score: 10.66

Kickstarter

Score: 10.42

Pro Tools

Score: 9.13

Borderlands

Score: 8.88

Skoda

Score: 8.60

Arduino

Score: 7.72

Brand	Category	Score
MOOG		93.24
Mixcloud		66.36
Ableton		37.92
Ampeg		34.94
Akai		19.81
SoundCloud		12.61
Schwartz's		10.66
Kickstarter		10.42
Pro Tools		9.13
Borderlands		8.88
Skoda		8.60
Arduino		7.72
Spotify Music		7.27
Tate Modern		7.21
Xerox		6.96
Pioneer		6.48
Beats Electronics		6.20
Paypal		5.57
Nixon		5.07
Hurley		4.81
Kodak		4.55
Heinz		4.31
Polaroid		4.16
Paramount Pictures		4.10
Showtime		4.06
Holden		3.79
Warner Bros		3.74
Oculus		3.62
Tinder		3.42
Coachella		3.29
Lollapalooza		3.06
Emporium		3.06
Leica		3.02
Philips		2.82
Airbnb		2.69
Mulberry		2.68
Carhartt		2.63
Fujifilm		2.60
Hennessy		2.48
Dr. Martens		2.31
Pixar		2.29
Vogue		2.18
BBC		2.04
Nokia		2.01
WWE		1.97
Adobe		1.90
Tesla Motors		1.79
Tiffany & Co		1.74
Amazon		1.71
Sprite		1.63