Moonsorrow

Moonsorrow

Country: FI

Influence: 50.36% Fanbase: 27.63% Trending: 61.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 68.85% • Very Strong

As of 2025-09-09

9,343

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:44 UTC

Genres

rockrockfolk & traditionalfolk metalnordic folk metalfolk black metalmetalmetalgreek metalfinnish metalblack metalviking metalpagan black metal

Biography

Moonsorrow, formed in 1995 by cousins Henri and Ville Sorvali, emerged in Finland's metal scene with a blend of death and black metal intertwined with atmospheric elements and Finnish folk traditions. Their early demos paved the way for their debut album Suden Uni, featuring drummer Marko Tarvonen. With the addition of new members Mitja Harvilahti and Lord Eurén, Moonsorrow released albums like Voimasta Ja Kunniasta and Kivenkantaja, solidifying their reputation as leaders in Scandinavian fantasy metal. Their discography continued to impress with releases like Verisäkeet in 2005, Viides luku – Hävitetty in 2007, Varjoina kuljemme kuolleiden maassa in 2011, and Jumalten aika in 2016.

Moonsorrow Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Moonsorrow resonates most with 25-34 & 18-24 audiences and shows durable presence in FINLAND, UNITED STATES, GERMANY. With a heavily male (79%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (998 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Ampeg, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Moonsorrow score 6.04%Very Strong bucket.
Brand: ImpericonBrand: AmpegBrand: Live Nation
Followers:9,343
Engagements:564
Rate:6.0%
Posts:26
Views:998
Avg Likes:560
Avg Comments:18
Avg Views:998

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,343 · Engagements 564 · Rate 6.0%
Posts 26 · Views 998 · Avg Likes 560 · Avg Comments 18 · Avg Views 998
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 58%
18-24: 31%
35-44: 11%
13-17: 0%
Largest: 25-34 (58%); next: 18-24 (31%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries FINLAND (22%)
UNITED STATES (15%)
GERMANY (8%)
ITALY (5%)
BRAZIL (4%)
Top regions: FINLAND (22%), UNITED STATES (15%), GERMANY (8%)
Platform Engagement Instagram: 526 avg likes/post · Youtube: 998 avg views/post Best reach: Youtube 998 avg views; best engagement: Instagram 526 avg likes

Top Brand Affinities

Impericon
Score: 68.85
Ampeg
Score: 30.76
Live Nation
Score: 20.74
The Witcher
Score: 15.54
Bloodborne
Score: 15.23
Akg
Score: 14.66
MOOG
Score: 14.42
Diablo
Score: 12.81
Hema
Score: 12.24
World of Warcraft
Score: 11.16
Sennheiser
Score: 9.53
Pilsner Urquell
Score: 9.00
Brand Category Score
Impericon 68.85
Ampeg 30.76
Live Nation 20.74
The Witcher 15.54
Bloodborne 15.23
Akg 14.66
MOOG 14.42
Diablo 12.81
Hema 12.24
World of Warcraft 11.16
Sennheiser 9.53
Pilsner Urquell 9.00
Pro Tools 8.90
Kickstarter 8.61
Square Enix 7.87
Jagermeister 7.75
The Last of Us 7.67
Fallout 6.33
God of War 6.31
Jameson 6.14
Paco Rabanne 5.74
Resident Evil 5.73
Spotify Music 5.43
Nokia 5.22
Final Fantasy 5.15
Sega 4.97
NHL 4.17
Jack Daniels 4.17
Dr. Martens 4.15
HBO 4.09
ASUS 3.83
Omega 3.82
Bethesda Softworks 3.80
Activision Blizzard 3.66
Mortal Kombat 3.59
Ubisoft 3.40
Star Wars 3.37
NBC 3.28
Leica 3.06
Monster Beverage 2.92
Comedy Central 2.92
Nintendo 2.89
Martini 2.87
PlayStation 2.82
Guinness 2.80
Columbia Pictures 2.78
A Game of Tones 2.60
MTV 2.57
Warner Bros 2.42
Faber-Castell 2.30

Official Profiles

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Artist: Moonsorrow

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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